FTO Search Tips
Posted: Sun Jan 26, 2025 6:43 am
We are not and were not interested, neither in us nor in our clients, in the so-called vanity stats, the numbers that satisfy the ego (the number of shares, the number of pages viewed, engagement and the like) but in the tangible results: sales and therefore turnover and net operating margin . Strategy The site had to be positioned in search engines for the right keywords, those that users search for to purchase spa packages; Once on the site, the user should have immediately found what he was looking for; The purchasing process had to be simple, immediate and understandable on all devices, from desktop computers to tablets, smart TVs and, above all, smartphones , which , we thought, represented at least 50% of sales .
Realization We then created the website and the e-commerce thailand business email list with the aim of: Create an ad hoc graphic layout highlighting the products and the possibility of purchasing; worked on SEO so that the pages would rank naturally in search engine results (and, above all, Google) Monitored user behavior over time and, consequently, results; Modified, where necessary, some small aspects that emerged from the previous analysis. All apparently simple operations, but important and focal. We have, for the same reason, given less weight to secondary details that many, on the other hand, take heavily into consideration. We have limited the number of secondary pages, for example, social operations that are an end in themselves, useless SEO positioning: we wanted the results in euros, not in shares or page views ! And they arrived.
Results In the first year considered (August 2013 - July 2014) the site sold tickets and spa products for more than €42,000. This is already a remarkable result, considering that the previous year it had generated sales of just over 10,000 euros. We certainly weren't satisfied! From August 2014 to July 2015, sales rose to around €55,000 , an annual increase of almost 30% . Good! But things went even better from August 2015 to July 2016, when sales stood at almost €85,000 with an incredible +54% compared to the previous year. This year, then, we had the goal of 100,000.
Realization We then created the website and the e-commerce thailand business email list with the aim of: Create an ad hoc graphic layout highlighting the products and the possibility of purchasing; worked on SEO so that the pages would rank naturally in search engine results (and, above all, Google) Monitored user behavior over time and, consequently, results; Modified, where necessary, some small aspects that emerged from the previous analysis. All apparently simple operations, but important and focal. We have, for the same reason, given less weight to secondary details that many, on the other hand, take heavily into consideration. We have limited the number of secondary pages, for example, social operations that are an end in themselves, useless SEO positioning: we wanted the results in euros, not in shares or page views ! And they arrived.
Results In the first year considered (August 2013 - July 2014) the site sold tickets and spa products for more than €42,000. This is already a remarkable result, considering that the previous year it had generated sales of just over 10,000 euros. We certainly weren't satisfied! From August 2014 to July 2015, sales rose to around €55,000 , an annual increase of almost 30% . Good! But things went even better from August 2015 to July 2016, when sales stood at almost €85,000 with an incredible +54% compared to the previous year. This year, then, we had the goal of 100,000.