The question now is what influence The Great Network has on fractionalization, on dividing into particles.
Take the car loan market. You can lease cars. Popular terms are 36 or 48 months. The paradox here is that the leasing companies give the impression that they are offering us something in smaller fractions (36 months or 48 months), but the reality is that you commit yourself to the car for three or four years. Sounds much longer than all those months. You get sixteen squares of chocolate but you have to buy the whole bar. And usually this also goes together with the number of kilometers that you are allowed or have to drive.
You can also rent a car. That is shorter. Paperwork and hassle. Strange conditions. Not everyone is allowed to drive it. Unpredictable damage claims when you return home after returning. Seizure of your credit card. Return with the tank full.
Completely old-fashioned rules from a time with few factions.
Whether you rent or lease a car, there is a from date and a to date, and there is an odometer. Or, the modern approach, there is a from second and a to second, and there is a GPS tracker that can track down to the meter how long and how much you have used the car.
drawing star steins bishop fractionalize
Drawing: Sterre Steins Bisschop
Faction thinking
A sandbox is a collection of sand and nowadays there are enough tools to measure the content and use down to the grain level. Weatherman Kuipers Munneke calculated for us that on code red Monday 70,000,000,000,000,000 snowflakes fell in the Netherlands. 70 quadrillion. This information is of no use to you but it is the ultimate fractionalization of a white Netherlands. Coincidentally, while I am writing this I am listening to Lacrimosa from Verdi's Requiem. The beautiful song of tears. A tear is the most visible fraction of sorrow.
Speaking of sorrow. Emiel Roemer is freed from uk whatsapp number his sorrow, he is no longer party chairman. He did not talk about 1.4 billion dividend gift, no, he talked about 1400 million. Faction thinking.
Airbnb is an example of fractionalization of the rental market. You don't rent for a minimum of a few months, a day is also possible.
Spotify is an example of fractionalizing the music market. You don't buy an album, you pay a subscription and for that you can listen to as many songs as you want for as long as you want. It all has to do with dividing into parts. The grabber that grabs pieces from the offer can be controlled down to the finest detail. From second to second if necessary. A location can be approached down to the square meter. Billable down to the cent if necessary. Everything in very small pieces.
You can't divide everything into the smallest units
Not everything lends itself to being divided into the smallest units. Take attention , for example . Attention is divisible, but not down to the smallest time unit, as has become apparent in practice. More and more stories are being told about addiction . Facebook and Alphabet (Google) are beginning to admit that the algorithms used are an inexorable hunt for the attention grains of the human being; bits of attention in the most fractionalized form. Because not only does having attention yield money, moving attention is also a way to earn money.