Annual Dynamics Update
Posted: Sun Dec 22, 2024 8:14 am
Speaking of profitability data (in terms of market share), look at the graph below from a Gartner study.
It is clear that B2B or Industrial companies that have adapted and customized their sales and marketing organization to customers have fared better.
Below, based on our experience with many segmentations, we detail how to get australia whatsapp number how to segment B2B or Industrial clients in 9 decisions.
We have all experienced them in some way and we can say that, until now, we have not seen anyone apply them all.
However, we have found that those who have been most persistent in making these decisions have achieved and will continue to achieve the most results.
So, do we move from the tool “in the drawer” to the present mentality and therefore to the results?
Contents hide
1. Invest in an initial Customer Analysis
2. Develop Ad Hoc Value Propositions
3. Communicate priorities internally by adapting processes and budgets
4. Connect Marketing and Sales around the same process
5. Promote coherence and consistency in relational dynamics (internal and external)
6. Train and promote consultative prospecting for the sales team
7. How do you segment B2B customers without technological support (Data, CRM, Web, etc.)?
8. Communicate in a segmented way
Invest in an initial Customer Analysis
Yes, investing. We're not talking about the annual quality survey or asking our salespeople in the hallway.
So far, the analysis is very endogamous. In these dynamics of hours and days we go around the clients and talk (sales and marketing teams) about them knowing only a part of them.
It is clear that B2B or Industrial companies that have adapted and customized their sales and marketing organization to customers have fared better.
Below, based on our experience with many segmentations, we detail how to get australia whatsapp number how to segment B2B or Industrial clients in 9 decisions.
We have all experienced them in some way and we can say that, until now, we have not seen anyone apply them all.
However, we have found that those who have been most persistent in making these decisions have achieved and will continue to achieve the most results.
So, do we move from the tool “in the drawer” to the present mentality and therefore to the results?
Contents hide
1. Invest in an initial Customer Analysis
2. Develop Ad Hoc Value Propositions
3. Communicate priorities internally by adapting processes and budgets
4. Connect Marketing and Sales around the same process
5. Promote coherence and consistency in relational dynamics (internal and external)
6. Train and promote consultative prospecting for the sales team
7. How do you segment B2B customers without technological support (Data, CRM, Web, etc.)?
8. Communicate in a segmented way
Invest in an initial Customer Analysis
Yes, investing. We're not talking about the annual quality survey or asking our salespeople in the hallway.
So far, the analysis is very endogamous. In these dynamics of hours and days we go around the clients and talk (sales and marketing teams) about them knowing only a part of them.