The three stages of educational inbound marketing. The Buyer Journey
Posted: Sat Jan 25, 2025 8:55 am
The annoying and even counterproductive advertising practices with which we harass consumers through the media are proving to be less and less effective. Instead, attraction marketing, with inbound marketing as its standard-bearer, has been proving its effectiveness in organically achieving increasingly qualified traffic and its efficiency in optimizing the conversion funnel , achieving a significant improvement in the conversion results from visit to lead and from lead to student.
1000 facts about the effectiveness of inbound marketing) This iceland email list methodology might seem to have been created expressly for the educational sector and, indeed, inbound marketing in education can wreak havoc, in a positive sense. And not only in relation to the recruitment of students , but also in regards to the loyalty of those recruited and the former students eager to maintain a lasting link with the center.
Exploration: Potential students accumulate unresolved doubts and if they have read a post or seen a video related to the topic that interests them, they will become subscribers.
Consideration: The information reaches the user effectively and if the good quality of the content is respected, they will continue to demand it.
Decision: This specific information, plus the customer experience, may even trigger a visit to the entity's facilities to take the final step.
If you still maintain a communication style focused on direct sales, it is essential that you make a shift towards inbound marketing, with which you will become a faithful ally of that student group with its problems and needs.
1000 facts about the effectiveness of inbound marketing) This iceland email list methodology might seem to have been created expressly for the educational sector and, indeed, inbound marketing in education can wreak havoc, in a positive sense. And not only in relation to the recruitment of students , but also in regards to the loyalty of those recruited and the former students eager to maintain a lasting link with the center.
Exploration: Potential students accumulate unresolved doubts and if they have read a post or seen a video related to the topic that interests them, they will become subscribers.
Consideration: The information reaches the user effectively and if the good quality of the content is respected, they will continue to demand it.
Decision: This specific information, plus the customer experience, may even trigger a visit to the entity's facilities to take the final step.
If you still maintain a communication style focused on direct sales, it is essential that you make a shift towards inbound marketing, with which you will become a faithful ally of that student group with its problems and needs.