Design of a website based on a marketing strategy

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Among the many marketing strategies, there is one that is crucial: the design of your website . It must be attractive and meet the objectives you have set in your marketing plan .
Designing a website is not just about choosing the colours and putting up the prettiest photos of the company. First, because the colours have to be in line with the company's corporate colours. As for the second, you have to show something more than eye-catching images. For example, you have to explain what services are offered, how to contact the company, comply with legal requirements, loading speed, usability of the website, etc. In short, the design has to be consistent with an entire marketing strategy.

Budget design vs. professional design
You have probably seen advertisements or heard of companies that offer very cheap web design. They may be very attractive aesthetically, and you may apparently save money, but over time these websites cambodia email list will give you problems. For example, the server where the page is hosted may have problems (slow loading speed, website crashes, etc.), they do not have maintenance, the website uses the same template as another competing company...

Why hire a web design company?
The most professional web design companies have their own server or, if they have a rented one, this is usually the most powerful, the most secure and the most reliable on the market.

In addition, they have a professional team that will analyze your company from a 360-degree perspective, that is, they will take into account not only the design, but also the content, the design of the page, which will be completely personalized, and if necessary, custom icons and other types of graphic design that your website requires will be made. All of this always following the strategy set out in the marketing plan .

Who makes up the team?
This team of professionals is usually made up of:

Art direction. This is the department in charge of providing ideas; they can tell you how your website will look best visually. In addition, it is the part of the team that seeks to follow the same line of graphic design and web design when developing any interface. Of course, they will be in charge of adapting your website to your brand's regulatory manual.

Usability experts. They are responsible for making your website successful. In other words, they are responsible for ensuring that the user experience is satisfactory. This factor is of vital importance, as it influences the final purchase decision. This means that your website will not have complicated processes when the user makes a purchase of a product or service on your website or sends a contact form. Note that a website with complicated navigation will not attract new users, and those who visit it will quickly abandon it.

Programmers. They are responsible for creating the code for your website. They usually work in coordination with the graphic design department and the web design department. In other words, this department is going to make the website work.

Marketing specialists. These professionals are responsible for collecting all the information obtained through your website in order to analyse it. This will allow them to develop much more powerful marketing strategies that are fully adapted to your needs. In addition, it will allow you to carry out promotions by segmenting your potential clients, as well as capture new sales opportunities, measure traffic and visitor behaviour.

If you are starting from scratch, specialists advise waiting a minimum of three months to gather the necessary information before starting to develop the strategies that will allow you to grow your business.

Marketing specialists are also constantly aware of the different changes that occur in the market and customer behavior. In this way, they can help you plan what the next decision to implement is or modify the established plan so that your website attracts a greater number of users and these translate into conversions.