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Source: really good emails tip: transactional emails can be sent directly from your ecommerce platform or via an email automation platform, like getresponse . The latter often gives you more design capabilities but may often require a technical setup using api or smtp . Luckily, in getresponse, we’ve added a new feature called quick transactional emails that lets you set up essential transactional emails with no coding at all .Click here to learn more about getresponse’s quick transactional emails . Lifecycle emails lifecycle emails are automated emails triggered by your shopper’s action and depending on where they are in their customer lifecycle, such as:welcome emails series as mentioned, welcome emails are deployed when the customer subscribes to your email list .


They can also be initiated when a new customer buys a product azerbaijan email list from your store for the first time . Beyond welcoming the customer, these email series can be used to promote products and collect additional information from the subscriber . Welcome email example from a musician welcome email example from a musician win-back email series win-back email series is used to reengage a lapsed subscriber or customer . Sometimes, they are also known as re-engagement emails . Shopping cart abandonment emails are sent when the customer adds items to their shopping cart but does not complete the order .


Cart abandonment email from american giant . We have an interesting article on cart abandonment emails you may want to read for some examples and best practices on these emails . Browse abandonment emails browse abandonment emails target potential customers who browsed through your product catalogs but did not add any items to their carts . You can use the data on what the prospect was looking at to send a personalized email that could result in a purchase . Here is one example of a browser abandonment email .