Invest in content marketing
Posted: Sat Jan 25, 2025 6:24 am
Content marketing has proven to be an extremely successful strategy for businesses across all industries. And it is also a very effective Growth Hacking tool.
When the content you’re producing is SEO france email list optimized , you can capitalize on organic traffic. The more content you produce, the more traffic you’ll receive. This is the ideal scenario for any business, because you’re attracting new visitors who might not know about your product or service… and for free! The best part? High-quality content also generates three times more leads than paid advertising, to be exact.
Content marketing can also help you differentiate yourself from the competition. Beyond establishing yourself as an industry leader, you're also developing an ongoing library of useful and educational content, which keeps visitors coming back for more.
HubSpot is a brilliant example of a SaaS company that built a content empire to fuel its growth. In addition to developing a comprehensive, well-optimized blog on all things inbound marketing , they also developed a library of free, online courses and certifications . Because these courses aren’t limited to customers, HubSpot has been able to provide instant value to their visitors without requiring investment on their part.
What’s even better? Courses implicitly help showcase the value of the HubSpot platform, bringing these visitors one step closer to purchasing.
What can we learn from this? Growth hacking is about leveraging your experience and building a long-term content marketing strategy around it .
When the content you’re producing is SEO france email list optimized , you can capitalize on organic traffic. The more content you produce, the more traffic you’ll receive. This is the ideal scenario for any business, because you’re attracting new visitors who might not know about your product or service… and for free! The best part? High-quality content also generates three times more leads than paid advertising, to be exact.
Content marketing can also help you differentiate yourself from the competition. Beyond establishing yourself as an industry leader, you're also developing an ongoing library of useful and educational content, which keeps visitors coming back for more.
HubSpot is a brilliant example of a SaaS company that built a content empire to fuel its growth. In addition to developing a comprehensive, well-optimized blog on all things inbound marketing , they also developed a library of free, online courses and certifications . Because these courses aren’t limited to customers, HubSpot has been able to provide instant value to their visitors without requiring investment on their part.
What’s even better? Courses implicitly help showcase the value of the HubSpot platform, bringing these visitors one step closer to purchasing.
What can we learn from this? Growth hacking is about leveraging your experience and building a long-term content marketing strategy around it .