SEO or CRO: Which gives hotels a higher ROI?
Posted: Sat Jan 25, 2025 5:45 am
How much should you invest in Search Engine Optimization (SEO) or Search Engine Marketing (SEM) to help your hotel increase sales by 5%? If you have a limited budget, what is the smartest way to use it? Can conversion rate optimization (CRO) be a better solution? In a context where competition for guests is fiercer than ever, knowing the advantages of SEO over CRO is vital . In this article, we will analyze the different strategies so that you can decide which one to focus your tourism and hotel marketing efforts on .
SEO, SEM and CRO for the hotel industry
SEO has been around since the first search engines were introduced two decades ago. It has come a long way from optimizing titles, content, and URLs to a complex, almost scientific approach. SEO is the egypt email list process that allows improving the visibility of the hotel website in the organic results of different search engines. Even though SEO works with organic and free traffic, SEO itself is not free. Getting results requires time, effort, and budget . Secondly, SEM refers to the techniques that improve positioning with paid tools, for example Google Ads for specific keywords.
The goal of both SEO and SEM is to ensure that your hotel website is ranked as highly as possible in search engines. The better your ranking, the more visitors your website will get. Therefore, the ultimate goal of both SEO and SEM is to increase traffic to gain more visitors to the website .
While SEO and SEM are not the same, the difference between them is subtle. Some SEM techniques will be used for SEO and vice versa. SEM includes several components, while the term SEO is more colloquial and used much more frequently. CRO, on the other hand, focuses on improving the percentage of people who take action (or “convert”) on your website. The ultimate goal is to have more direct bookings on a hotel website.
SEO, SEM and CRO for the hotel industry
SEO has been around since the first search engines were introduced two decades ago. It has come a long way from optimizing titles, content, and URLs to a complex, almost scientific approach. SEO is the egypt email list process that allows improving the visibility of the hotel website in the organic results of different search engines. Even though SEO works with organic and free traffic, SEO itself is not free. Getting results requires time, effort, and budget . Secondly, SEM refers to the techniques that improve positioning with paid tools, for example Google Ads for specific keywords.
The goal of both SEO and SEM is to ensure that your hotel website is ranked as highly as possible in search engines. The better your ranking, the more visitors your website will get. Therefore, the ultimate goal of both SEO and SEM is to increase traffic to gain more visitors to the website .
While SEO and SEM are not the same, the difference between them is subtle. Some SEM techniques will be used for SEO and vice versa. SEM includes several components, while the term SEO is more colloquial and used much more frequently. CRO, on the other hand, focuses on improving the percentage of people who take action (or “convert”) on your website. The ultimate goal is to have more direct bookings on a hotel website.