Is your content varied? In line with the previous point, using different channels means having different variants of content that suit the needs of the medium. A blog post works well on some networks, while an infographic will be more effective on others. In addition, each market has certain peculiarities when it comes to consuming information, so it is important free australian email leads to have different versions of our content in order to develop the full potential of each channel and in each country.
Are you moving too slowly?: Don't rush, everything must be well produced but don't delay more than necessary. Every minute we let pass is an opportunity we lose to impact our customers.
Do you think about Google from time to time? You want to be found. And Google (or Baidu, or Yandex) is going to be the first place your audience is going to look for you, so you better do your homework, don't obsess about positioning, but write bearing in mind that there are some guidelines that will help you become more visible.
What is the call to action? We should never lose sight of the fact that content is a means and not an end in itself. The goal is beyond that, we want our customers to go to our website, download our e-books, sign up for our newsletter and become part of our community. And they won't do this if we don't give them the opportunity to do so. Every piece we put out there on the web must include a call to action that will lead them to take the next step.
As you can see, these are some fairly common mistakes that, however, are not that difficult to correct. And it is worth doing so because improving your International Content Marketing in a tangible way depends on it.
Have we missed any? Have you detected any errors in your digital strategy that we haven't noticed? Let us know!