The simplicity of three words: come and tell us
Posted: Sat Jan 25, 2025 4:35 am
Few institutional advertising campaigns have had such an impact in Spain in recent decades as the “Come and tell it” campaign with which the Basque Government tried in the 1990s – and succeeded, if we look only at the effectiveness of the slogan as a communication tool and not at the political controversy generated at the time – to sell the undeniable tourist attractions of the Basque Country.
But beyond the luckiness of the slogan, it is worth highlighting how appropriate the proposal is if we apply it to business communication . Many companies have been including visits to their facilities cambodia email list in their communication strategy for decades , such as the now classic excursions to Coca-Cola bottling plants . Others, such as Inditex or Google , turn the visit to their headquarters into a real experience, not only because of the opportunity to see how they work first-hand, but because they represent a true immersion in the philosophy and way of working that has made them the best in the world in their respective sectors.
These visits are meticulously organised by the communications and public relations teams , who work hard to ensure that each visit meets the expectations of the group that makes them (suppliers, ICT professionals, schools, neighbourhood associations, universities, consumers, the media and, of course, potential customers), for which they make a truly tailor-made suit in each case. They will be successful if their visitors leave the facilities happy to have learned something more about their activity and, above all, eager to tell others what they have seen .
But beyond the luckiness of the slogan, it is worth highlighting how appropriate the proposal is if we apply it to business communication . Many companies have been including visits to their facilities cambodia email list in their communication strategy for decades , such as the now classic excursions to Coca-Cola bottling plants . Others, such as Inditex or Google , turn the visit to their headquarters into a real experience, not only because of the opportunity to see how they work first-hand, but because they represent a true immersion in the philosophy and way of working that has made them the best in the world in their respective sectors.
These visits are meticulously organised by the communications and public relations teams , who work hard to ensure that each visit meets the expectations of the group that makes them (suppliers, ICT professionals, schools, neighbourhood associations, universities, consumers, the media and, of course, potential customers), for which they make a truly tailor-made suit in each case. They will be successful if their visitors leave the facilities happy to have learned something more about their activity and, above all, eager to tell others what they have seen .