This shows you where your users click and how often they interact with different elements
Posted: Sat Jan 25, 2025 3:44 am
On the other hand, heatmap analytics tools can help you determine how users actually use and interact with your website.
Types of Heatmaps
Not all website heatmaps work the same way. Heatmaps can track three types of user interaction on your website: clicks, scrolling, and mouse movements.
Scroll map: Scroll maps show you the percentage of users reaching each part of the page. Let's say your call-to-action section is at the bottom. If visitors aren't scrolling to the end, you should try moving it to the top of the page to increase the landing page conversion rate .
Mouse map : It tracks where users move their cursors and can tell you where visitors are looking. If there are certain features on a page that they are hovering over, that could indicate product features they find most attractive.
How we test and review heatmap tools
When evaluating heatmap tools, we consider several critical factors to ensure you choose the best solution for your WordPress website. Our evaluation criteria include:
user-friendliness
Getting started with new software can be challenging, list of india cell phone number especially for people with limited technical knowledge.
We prefer heatmap tools that offer coding-free script installations so that users can integrate the tool without manually copying and pasting code into their website's HTML. Creating heatmaps, accessing website data, and viewing reports should be seamless and user-friendly for all levels of technical competency.
Support for searchable heatmaps
Searchable heatmaps provide insight into user interactions behind login barriers. This is especially valuable for WordPress membership sites , as it helps you see what content and features paid members find most valuable.
Types of Heatmaps
Not all website heatmaps work the same way. Heatmaps can track three types of user interaction on your website: clicks, scrolling, and mouse movements.
Scroll map: Scroll maps show you the percentage of users reaching each part of the page. Let's say your call-to-action section is at the bottom. If visitors aren't scrolling to the end, you should try moving it to the top of the page to increase the landing page conversion rate .
Mouse map : It tracks where users move their cursors and can tell you where visitors are looking. If there are certain features on a page that they are hovering over, that could indicate product features they find most attractive.
How we test and review heatmap tools
When evaluating heatmap tools, we consider several critical factors to ensure you choose the best solution for your WordPress website. Our evaluation criteria include:
user-friendliness
Getting started with new software can be challenging, list of india cell phone number especially for people with limited technical knowledge.
We prefer heatmap tools that offer coding-free script installations so that users can integrate the tool without manually copying and pasting code into their website's HTML. Creating heatmaps, accessing website data, and viewing reports should be seamless and user-friendly for all levels of technical competency.
Support for searchable heatmaps
Searchable heatmaps provide insight into user interactions behind login barriers. This is especially valuable for WordPress membership sites , as it helps you see what content and features paid members find most valuable.