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How has the approach to positioning changed?

Posted: Thu Jan 23, 2025 8:30 am
by mstakh.i.mo.mi
Website positioning is a variety of activities that are supposed to translate into higher and higher positions of websites in the ranking. It is not only about the website being in the TOP 10 as quickly as possible, but also about the positions obtained being stable. Too aggressive positioning, which is based solely on acquiring new links leading to the website, may end with the imposition of a penalty in the form of a filter.


In the old days, when website positioning was just beginning to take off, practices gambling data usa now known as black hat SEO were widely used. The idea was to quickly get websites to the top of the organic search engine rankings at the lowest possible cost.

For this purpose, practices such as, among others, were used:
Keyword stuffing - otherwise known as keyword stuffing. Keywords have a lot of value, but stuffing them too much into content just to be noticed and properly classified by robots is not a good idea and can bring poor results.