Too much of anything is unhealthy – advertising blindness
Posted: Thu Jan 23, 2025 8:14 am
Despite the fact that digital marketing creates ideal conditions for advertising messages to be as personalized as possible and refined down to the smallest detail to the expectations of potential customers, there is still a high risk that they will be ignored by the recipient. Consumers are increasingly trying to avoid ubiquitous ads by any means possible – there are simply too many of them. In the virtual world, blocking ads is much easier than in real life. All you need to do is install an ad-blocking plugin and the problem is at least partially solved. Will permission marketing be the answer to the problems with reaching recipients overloaded with ads?
Permission marketing – what does this term mean?
Permission marketing is also known as marketing with permission. What gambling data russia does it mean? In short – in this approach to marketing activities, the consent of the recipient to receive the advertising message is what counts above all. Advertisements are delivered only to those users who are interested in a given product or service.
By delivering advertising content only to those who agree to it, it is a chance not only to build a positive image of the company, but also to strengthen the bond with the customer. The recipient is not attacked by unwanted advertisements (if you do not overdo it, for example with the frequency of messages within e-mail marketing). The user has a real influence on whether they receive advertisements or not - according to the law, the recipient must clearly confirm their will to receive advertisements, such consent cannot be presumed.
Permission marketing – what does this term mean?
Permission marketing is also known as marketing with permission. What gambling data russia does it mean? In short – in this approach to marketing activities, the consent of the recipient to receive the advertising message is what counts above all. Advertisements are delivered only to those users who are interested in a given product or service.
By delivering advertising content only to those who agree to it, it is a chance not only to build a positive image of the company, but also to strengthen the bond with the customer. The recipient is not attacked by unwanted advertisements (if you do not overdo it, for example with the frequency of messages within e-mail marketing). The user has a real influence on whether they receive advertisements or not - according to the law, the recipient must clearly confirm their will to receive advertisements, such consent cannot be presumed.