Best practices for retargeting email subject lines
Posted: Thu Jan 23, 2025 8:08 am
Avoid jargon. If you must use technical terms, use simple one-word definitions. Sponsored emails This type of email marketing campaign promotes your brand through publisher marketing messages. How does it work? It's simple: you pay the publisher for access to their subscribers. The publisher then creates content on your behalf and sends emails to their own list of subscribers. You can pay for a standalone ad (an entire email) or for a small ad embedded in this publisher's regular newsletter.
Something like this: GetResponse AI Campaign stock holder data Generator You can probably guess why sponsored emails (especially standalone ads) should be treated with caution. Since you're paying to reach a subscriber base that has never opted in to receive your own marketing messages, the chance of converting may be lower than the chance of them voluntarily subscribing to your mailing list. In fact, private emails may even end up in spam folders, causing some ISPs to blacklist your chosen publishers.
Subscribers who manage to read these emails may also blacklist the publisher (and by extension you) for sending them marketing messages that they never chose to receive in the first place. In other words, you may end up paying nothing. So if you decide to take advantage of this type of email marketing, be sure to weigh the pros and cons. Please do your due diligence when choosing a publisher. They should have an email list that matches your target audience.
Something like this: GetResponse AI Campaign stock holder data Generator You can probably guess why sponsored emails (especially standalone ads) should be treated with caution. Since you're paying to reach a subscriber base that has never opted in to receive your own marketing messages, the chance of converting may be lower than the chance of them voluntarily subscribing to your mailing list. In fact, private emails may even end up in spam folders, causing some ISPs to blacklist your chosen publishers.
Subscribers who manage to read these emails may also blacklist the publisher (and by extension you) for sending them marketing messages that they never chose to receive in the first place. In other words, you may end up paying nothing. So if you decide to take advantage of this type of email marketing, be sure to weigh the pros and cons. Please do your due diligence when choosing a publisher. They should have an email list that matches your target audience.