These first data already give us some information
Posted: Thu Jan 23, 2025 7:06 am
Why this data? Let's look at some extreme examples. A blog about hunting has a different target audience than a blog about fashion, and this is very easy to understand. But let's take these two "extreme" examples to explain chad business email list the importance of demographic data. The hunting blog might have this data: Gender: Male Education: Middle school or high school Location: National Age: 25/60 A blog about fashion instead: Gender: female Education: High school or college degree Location: National Age: 20/50 , at least on the tone to use and the language.
Knowing the needs of reader personas What is a reader looking for in your blog? Here is the next step to follow: understand what his needs are, why he should read your company blog and what your blog can offer to help him. Answer these questions: Why would a reader want to meet you? How important is it for the reader to follow your blog? What are the most sensitive and hot topics in your sector? The answer to these questions lies in your experience, in the contacts you have every day with your customers, in the problems they encounter with the services or products you sell (and that your competitors sell.
Knowing the needs of reader personas What is a reader looking for in your blog? Here is the next step to follow: understand what his needs are, why he should read your company blog and what your blog can offer to help him. Answer these questions: Why would a reader want to meet you? How important is it for the reader to follow your blog? What are the most sensitive and hot topics in your sector? The answer to these questions lies in your experience, in the contacts you have every day with your customers, in the problems they encounter with the services or products you sell (and that your competitors sell.