Top 5 Articles That Will Increase Your Sales

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Another example of marketing manipulation is mexico telegram number database the positioning of some "gender" products. Thus, women's razors are usually absolutely identical in design to men's, and the only difference is the pink color, but buyers have the illusion that these accessories are designed specifically for women and therefore cost more.

Most often, product differentiation on the market occurs simultaneously according to both schemes – both vertically and horizontally. For example, umbrellas differ in design, material and manufacturing quality (vertical differentiation) and in color (horizontal).


8 Ways to Differentiate Products
Let's consider the main approaches to product differentiation.

At the product level
In this case, the product differs significantly in parameters from similar ones: the set of functions, technical characteristics, design distinguish it from competitors and ensure originality. For example, this can be done in the production of equipment.