This is probably the point that generates the greatest number of errors.
Posted: Sun Dec 22, 2024 7:03 am
Hreflang tagging can be used between different domains, when a country targeting strategy is applied, as long as the content and architecture differences between the different ccTLDs are minimal.
There are three types of accepted locations for an hreflang markup: in the <head> header of an HTML document, in the XML sitemap, or in the HTTP header.
The language must be indicated in the ISO 639-1 format while the code phone number philippines country must be in the ISO 3166-1 Alpha 2 format.
When using hreflang markup, it is important that the linking is bi-directional.
This means that all content has to be equal and linked to each other.
It is highly recommended to use the “x-default” value to define a default page for all countries and languages that have not been explicitly
How to do kw research for international SEO in startups?
You may have noticed that many international SEO guides include advice that assumes that a website already has content in a certain language.
But what happens when, as in the case of a new startup, you have to start from scratch, before launching a website or its versions in other languages?
We will try to differentiate the two cases, using different SEMrush products as tools that we can use to carry out the process.
If the services your startup offers are very similar to those offered by other companies already established in a country, you can start to exploit SEMrush's organic research tools, including the domains of established websites in your new target markets.
This way, we can see which keywords our future competitors (real or aspirational) are ranking for in each country.
Then we put all the keywords together in a single file and, in this way, we will have a very extensive corpus of keywords, from which we will have to eliminate all the brand keywords from each of these domains.
We will also have to eliminate all those words related to services or products that our startup does not offer (it is very possible that a company, a leader in our niche, also provides other services that we cannot or are not interested in offering).
There are three types of accepted locations for an hreflang markup: in the <head> header of an HTML document, in the XML sitemap, or in the HTTP header.
The language must be indicated in the ISO 639-1 format while the code phone number philippines country must be in the ISO 3166-1 Alpha 2 format.
When using hreflang markup, it is important that the linking is bi-directional.
This means that all content has to be equal and linked to each other.
It is highly recommended to use the “x-default” value to define a default page for all countries and languages that have not been explicitly
How to do kw research for international SEO in startups?
You may have noticed that many international SEO guides include advice that assumes that a website already has content in a certain language.
But what happens when, as in the case of a new startup, you have to start from scratch, before launching a website or its versions in other languages?
We will try to differentiate the two cases, using different SEMrush products as tools that we can use to carry out the process.
If the services your startup offers are very similar to those offered by other companies already established in a country, you can start to exploit SEMrush's organic research tools, including the domains of established websites in your new target markets.
This way, we can see which keywords our future competitors (real or aspirational) are ranking for in each country.
Then we put all the keywords together in a single file and, in this way, we will have a very extensive corpus of keywords, from which we will have to eliminate all the brand keywords from each of these domains.
We will also have to eliminate all those words related to services or products that our startup does not offer (it is very possible that a company, a leader in our niche, also provides other services that we cannot or are not interested in offering).