Here’s a step by step process to get you started.

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What are the steps for a marketing competitor analysis?
While you were likely already familiar with the concept of a marketing competitor analysis, you might not know exactly how to put one together from scratch. Plus, with so much data available, you might finland b2b leads find it tough to know where to start or where to focus.


1. Determine your competitors
To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you. Search for keywords related to your product or service and see what other businesses rank for them.

For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies.

A screenshot of a Google search for makeup brands.
Also follow social media hashtags related to your product or service. For example, if you run a home office furniture company, you might follow hashtags like #ergonomicchair or #homeoffice.

A screenshot of an Instagram post featuring a picture of a green desk chair and a green standing desk.

You could also survey and ask your customers what other brands they considered when making a similar purchase.

Once you have a shortlist of competitors, look at their online content. Consider these five key factors when evaluating your competitor’s content strategy: