When you assign one job to each element of your email
Posted: Thu Jan 23, 2025 3:59 am
Your email’s first line is responsible for your reader reading your email’s body copy. Thebody copy’s job is to get your reader to desire your offering. And your call to action’s job is to get your reader to click. Check out how your eyes can’t stop reading this email from ramit sethi: rule of one example want to read the rest of this email? Me too. Keep in mind: it’s easy to hunt down and fix non-converting parts.
For example, if your open rates are gambling data korea rock-bottom, check your from name and then your subject line. Fix and test new versions. Or if your click through rate is embarrassingly low, pick apart your email’s body copy and then your call to action. Fix one and test it. If no improvements are seen, fix the other. One reader “find one person in the crowd and deliver your speech to them.
” if you’ve ever done public speaking, you’ll recognize that advice. Instead of looking into a sea of strange faces, pick one friendly face and act like you’re talking just to them. Instantly, you’re friendly and likeable. And your speech is memorable. This trick works beautifully in email copywriting. Write to one specific reader that you know, like, and respect. Suddenly, you’re writing to one person instead of a faceless crowd.
For example, if your open rates are gambling data korea rock-bottom, check your from name and then your subject line. Fix and test new versions. Or if your click through rate is embarrassingly low, pick apart your email’s body copy and then your call to action. Fix one and test it. If no improvements are seen, fix the other. One reader “find one person in the crowd and deliver your speech to them.
” if you’ve ever done public speaking, you’ll recognize that advice. Instead of looking into a sea of strange faces, pick one friendly face and act like you’re talking just to them. Instantly, you’re friendly and likeable. And your speech is memorable. This trick works beautifully in email copywriting. Write to one specific reader that you know, like, and respect. Suddenly, you’re writing to one person instead of a faceless crowd.