Inform strategic partnerships and alliances
Posted: Thu Jan 23, 2025 3:22 am
Abercrombie listened to how audiences were reacting to cyprus b2b leads their brand. They knew what clicked, and what didn’t, so they could make better decisions about their brand direction.
You attract the right partners when your brand is recognizable and reputable.
It’s simple—the more aware people are of your brand, the more appealing you are to potential allies. Whether co-branding, sponsorships or collaborative projects, a well-known brand is a huge draw.
The Barbie movie, for example, had its pick when it came to endorsements and partnerships, all because it’s a universally recognized and cherished brand. Brands lined up for the opportunity to be associated with it, using the widespread recognition and positive sentiment that Barbie holds.
Luxury luggage brand, Beis even jumped on the opportunity to release a line of Barbie-inspired luggage.
Post from Beis promoting their Barbie ™ The Movie x BÉIS luggage collection.
This kind of strategic alliance is only possible when you have a strong grasp of your brand’s market awareness and reputation.
10 metrics for measuring brand awareness
Brand awareness happens early in the buyer’s journey and often has an indirect impact on business success. This is why brands often struggle with measuring brand awareness accurately.
You attract the right partners when your brand is recognizable and reputable.
It’s simple—the more aware people are of your brand, the more appealing you are to potential allies. Whether co-branding, sponsorships or collaborative projects, a well-known brand is a huge draw.
The Barbie movie, for example, had its pick when it came to endorsements and partnerships, all because it’s a universally recognized and cherished brand. Brands lined up for the opportunity to be associated with it, using the widespread recognition and positive sentiment that Barbie holds.
Luxury luggage brand, Beis even jumped on the opportunity to release a line of Barbie-inspired luggage.
Post from Beis promoting their Barbie ™ The Movie x BÉIS luggage collection.
This kind of strategic alliance is only possible when you have a strong grasp of your brand’s market awareness and reputation.
10 metrics for measuring brand awareness
Brand awareness happens early in the buyer’s journey and often has an indirect impact on business success. This is why brands often struggle with measuring brand awareness accurately.