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" This allows sales representatives to negotiate at the moment when potential customers' concerns become apparent, which increases sales efficiency and sales rates compared to selling blindly. Benefit 4: By simply increasing the number of leads you acquire, you can create a foundation for business negotiations. Another major benefit of lead nurturing is that it allows you to be fully prepared to "acquire leads and turn them into sales negotiations." If you have established a winning scenario for your company in advance, you can increase the number of business negotiations and ultimately the number of orders by simply spending marketing funds on measures to acquire leads.


It takes time to create a sound scenario. However, the greatest poland telegram data appeal of lead nurturing is that it lays the foundation for a business deal. If you have any questions about owned media, which is the foundation for lead generation, please feel free to contact us using the banner below. Disadvantages of lead nurturing While there are benefits, lead nurturing also has the following two disadvantages. Let's take a closer look at each one. Disadvantages of lead nurturing Disadvantage 1: It takes time and effort to carry out nurturing.


Before you begin lead nurturing, you must design a scenario. The following steps are required to design a scenario. Step 2 in particular requires more work because a scenario is created for each lead attribute. (Scenario design is also explained in the "4-step implementation flow for lead nurturing" in this article.) [Three steps in scenario design] Categorize your lead attributes Create scenarios for each classified attribute Distributing the created scenario When nurturing in this way, it is often necessary to respond to the lead in a way that is tailored to the individual.