Take a look at your competitors' websites. Analyzing what keywords they're using will allow you to uncover opportunities you may not have considered. Use the tools mentioned above to identify which keywords are driving traffic for your competitors.
5. Rank and select the best keywords
Once you’ve compiled a list of keywords, it’s important whatsapp number in canada to rank and prioritize them based on relevance, search volume, and ranking difficulty. Don’t forget to include long- tail keywords , which are more specific and have less competition. For example, instead of “restaurant in Madrid,” a long-tail keyword would be “Mexican restaurant with vegan menu in Madrid.”
6.
Once you have your list of keywords selected, you will have to strategically distribute them across your website pages, in the titles, descriptions and, in general, in the content. The goal is to optimize the different web pages so that they match the most relevant searches of your audience.
What is Keyword Research Used For?
Keyword research has several key uses that can benefit your SEO strategy and your online presence. Here's what this practice is used for:
1. Improve web positioning
Proper use of keywords is essential to improving your search engine rankings . By optimizing your content with the right keywords, you increase the chances of your website showing up in the top results on Google. The higher your position, the more traffic you will attract.
2. Attract qualified traffic
The goal of effective keyword research is to attract qualified traffic , i.e. visitors who are really interested in what you offer. If you work with the right keywords, you will attract users who are looking for exactly what you offer, which increases the chances of conversion (whether it is a sale, a subscription, or a reservation).