An example of internal linking on your own website
Posted: Wed Jan 22, 2025 7:57 am
Users like fast sites. People don't like to wait. If a person clicks on a slow site in the search results, the user is annoyed. And who is to blame? Of course, Yandex, Google, Yahoo or Seznam.
In its 2018 Think with Google newsletter, Google noted the importance of loading speed
Check the loading speed of the promoted landing pages in Yandex Webmaster or Google Search Console. Google's recommendations are loading speed < 200 ms, Yandex's is < 800 ms.
It is necessary to randomly check the page loading speed at least once every 2 months.
When all sites have equally good texts, equally configured geography, they are equally adapted for mobile devices, load very quickly, how do you understand which site is worthy of being in the visibility zone, in the Top 5...10? The answer is the most popular on the Internet in this topic.
- Evgeny Letov
Factor 9. Links
In 2000, Google, and in 2002, Yandex, thought about how to compare pages offering the same thing.
For example, the pages have approximately the same texts, adaptation, geography are configured, good commercial appeal, users demonstrate excellent behavior.
Which page to rank higher? Google adopted the idea of academic citation of works of students, professors, academics and came up with the Google PageRank algorithm.
An example of accounting for landing page citation on the Internet through the eyes of Google
If other websites on the Internet link to a landing page, this is a sign that the page is popular and authoritative. Search engines evaluate link connections between pages and calculate the most significant ones. The more incoming links to a page, the higher the trust in it. The more likely it is to be visible to user queries.
A search engine optimizer looks for ways to increase the link popularity of a site's landing pages. Some of these are listed below:
Place a service that is useful from a marketing point of view (calculator, search engine, test) - users will put links to the service on forums and blogs
Ask to put a link to the website of the company of suppliers, dealers, partners, buyers
Register in industry directories, review sites, job rich people phone number data sites and get links from there
Use crowd marketing on thematic forums, blogs
Use internal linking (cross-linking)
Links within a site are also taken into account, although in the Google PageRank patent these links are analyzed at a discount.
Please note! Links from social networks VKontakte or Odnoklassniki are not taken into account by search algorithms when analyzing link citation.
- Evgeny Letov
Analysis of the result in search engine optimization
Nobody knows 100% how the search algorithm evaluates landing pages. Nobody knows 100% why the search query "plastic windows Yekaterinburg" puts the site 2gis.ru in 1st place, and the site leroymerlin.ru in 2nd.
But what a search engine optimizer and website owner knows for sure is that organic search results bring hot traffic, users who are in the middle of the sales funnel and are already looking for a contractor for a product or service.
In its 2018 Think with Google newsletter, Google noted the importance of loading speed
Check the loading speed of the promoted landing pages in Yandex Webmaster or Google Search Console. Google's recommendations are loading speed < 200 ms, Yandex's is < 800 ms.
It is necessary to randomly check the page loading speed at least once every 2 months.
When all sites have equally good texts, equally configured geography, they are equally adapted for mobile devices, load very quickly, how do you understand which site is worthy of being in the visibility zone, in the Top 5...10? The answer is the most popular on the Internet in this topic.
- Evgeny Letov
Factor 9. Links
In 2000, Google, and in 2002, Yandex, thought about how to compare pages offering the same thing.
For example, the pages have approximately the same texts, adaptation, geography are configured, good commercial appeal, users demonstrate excellent behavior.
Which page to rank higher? Google adopted the idea of academic citation of works of students, professors, academics and came up with the Google PageRank algorithm.
An example of accounting for landing page citation on the Internet through the eyes of Google
If other websites on the Internet link to a landing page, this is a sign that the page is popular and authoritative. Search engines evaluate link connections between pages and calculate the most significant ones. The more incoming links to a page, the higher the trust in it. The more likely it is to be visible to user queries.
A search engine optimizer looks for ways to increase the link popularity of a site's landing pages. Some of these are listed below:
Place a service that is useful from a marketing point of view (calculator, search engine, test) - users will put links to the service on forums and blogs
Ask to put a link to the website of the company of suppliers, dealers, partners, buyers
Register in industry directories, review sites, job rich people phone number data sites and get links from there
Use crowd marketing on thematic forums, blogs
Use internal linking (cross-linking)
Links within a site are also taken into account, although in the Google PageRank patent these links are analyzed at a discount.
Please note! Links from social networks VKontakte or Odnoklassniki are not taken into account by search algorithms when analyzing link citation.
- Evgeny Letov
Analysis of the result in search engine optimization
Nobody knows 100% how the search algorithm evaluates landing pages. Nobody knows 100% why the search query "plastic windows Yekaterinburg" puts the site 2gis.ru in 1st place, and the site leroymerlin.ru in 2nd.
But what a search engine optimizer and website owner knows for sure is that organic search results bring hot traffic, users who are in the middle of the sales funnel and are already looking for a contractor for a product or service.