Like any other type of native advertising

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Sponsored content implies a requirement and desire for transparency, and flourishes in the concept of pre-existence and/or trust building between consumers and content producers, rather than creating a masked The online impression is a reasonable understanding of content by consumers. An advertisement. However, the fundamental motivation for sponsored content is similar to native advertising, that is, by incorporating advertisements into the original content of the platform to suppress consumer advertising recognition, many consumers are unaware that they are watching advertisements.


with. the content of sponsorship on social media may be difficult to correctly identify lawyer database by the Federal Trade Commission because of its ambiguous nature. Native advertising often bypasses this net impression standard, which makes it a problem. [Need to quote ] Types of sponsored content Sponsored video Sponsored video involves content producers/influencers including or referring to services/products within a specific time in their video.


This type of sponsorship is evident in all types and production levels of video content. The issue of transparency between content producers and sponsors regarding the endorsement guidelines established by the Federal Trade Commission has been controversial. [12] Most sponsored videos contain profiles or contracts, and may vary from customer to customer, and affect specific requirements such as the nature of product promotion and the length of the promotion period.