Lessons from the most successful email campaigns
Posted: Wed Jan 22, 2025 5:55 am
Ecommerce marketers know this the hard way. You don’t usually make a lot of money from your first-time buyers. That’s because you have to invest to acquire them – to get them onto your site, to make them check out your products, and finally to make the first purchase. These costs add up pretty quickly, and it’s often not enough to convince your new visitors to even make that initial purchase. That’s why many ecommerce marketers choose to add coupons as their lead magnet.
The coupon is meant to give that extra push overseas chinese in worldwide user list to help the users to make the first commitment. But some marketers worry that offering a coupon right away is a bad practice and that it’s going to drive their profits down. That’s true for the short-term. But if you’re able to convince your first-time buyers to order from you again – you’re going to win in the long-term. Through lead nurturing campaigns, automated emails including product recommendations, and other tactics.
If you do it right, your efforts will pay off. If you’re unsure about giving away coupons in exchange for an email address, you can add some restrictions. For example: your coupon is going to be valid only for a one-time purchase above a certain amount of money. Alternatively, it could be valid for a second purchase instead – this way you’ll motivate the first-time buyers to make another commitment. There are multiple ways to use coupons both as lead magnets and regular incentives meant to engage your existing or inactive customers.
The coupon is meant to give that extra push overseas chinese in worldwide user list to help the users to make the first commitment. But some marketers worry that offering a coupon right away is a bad practice and that it’s going to drive their profits down. That’s true for the short-term. But if you’re able to convince your first-time buyers to order from you again – you’re going to win in the long-term. Through lead nurturing campaigns, automated emails including product recommendations, and other tactics.
If you do it right, your efforts will pay off. If you’re unsure about giving away coupons in exchange for an email address, you can add some restrictions. For example: your coupon is going to be valid only for a one-time purchase above a certain amount of money. Alternatively, it could be valid for a second purchase instead – this way you’ll motivate the first-time buyers to make another commitment. There are multiple ways to use coupons both as lead magnets and regular incentives meant to engage your existing or inactive customers.