Chinese Content Marketing for B2B Businesses – A Holistic Approach
Posted: Sun Dec 22, 2024 6:35 am
In my job, I talk to marketers, executives, and business owners every week.
A lot of them seem surprised by our approach to content marketing, and I can understand that. Our strategy might be somewhat similar, but we don’t compartmentalize our marketing in the same way.
At NMG, we adopt a more holistic approach to our marketing efforts: We don’t have a separate B2B social marketing, SEO, or PR service to sell to our clients.
In fact, we merge all of these into just one thing we call content marketing.
Content marketing has the potential to educate your oman number for whatsapp future clients. This generates leads, “warms up” otherwise cold leads, and supports the sales team too.
In this post, I’ll lay out the building blocks of this approach and stack them on top of each other one by one.
SEO was my first major marketing strength. Since 2001, I’ve viewed SEO as the backbone of the marketing efforts for my own business initiatives…at least when targeting an English-reading audience.
During university, my part-time business imported electronics from China and sold them online and offline, and we earned traffic through organic search. After graduating, I ran a travel portal, this site you’re currently reading, and about fifteen other niche topical sites.
Using a Google-centric SEO strategy, I could realistically plan and launch a website on a niche topic over just one weekend and start gaining a thousand visitors a month for free from Google. This strategy works, and I’ve done this a handful of times for new site launches.
Google will index and rank even small sites quite quickly so long as it thinks these sites contain valuable content. So high-quality, unique content is a great way to gain traction with Google.
A lot of them seem surprised by our approach to content marketing, and I can understand that. Our strategy might be somewhat similar, but we don’t compartmentalize our marketing in the same way.
At NMG, we adopt a more holistic approach to our marketing efforts: We don’t have a separate B2B social marketing, SEO, or PR service to sell to our clients.
In fact, we merge all of these into just one thing we call content marketing.
Content marketing has the potential to educate your oman number for whatsapp future clients. This generates leads, “warms up” otherwise cold leads, and supports the sales team too.
In this post, I’ll lay out the building blocks of this approach and stack them on top of each other one by one.
SEO was my first major marketing strength. Since 2001, I’ve viewed SEO as the backbone of the marketing efforts for my own business initiatives…at least when targeting an English-reading audience.
During university, my part-time business imported electronics from China and sold them online and offline, and we earned traffic through organic search. After graduating, I ran a travel portal, this site you’re currently reading, and about fifteen other niche topical sites.
Using a Google-centric SEO strategy, I could realistically plan and launch a website on a niche topic over just one weekend and start gaining a thousand visitors a month for free from Google. This strategy works, and I’ve done this a handful of times for new site launches.
Google will index and rank even small sites quite quickly so long as it thinks these sites contain valuable content. So high-quality, unique content is a great way to gain traction with Google.