Can a company operate successfully without values?
Posted: Sun Dec 22, 2024 6:34 am
Any business has some values, as any organization has a number of unspoken generally accepted behavioral norms. If corporate principles are not clearly formulated, then people use informal alternatives in their work.
Such unspoken norms can either help or hinder your work:
In the event that they do not correspond to the company's strategy and negatively affect work, it is necessary to quickly form and implement such values that will strengthen and enhance the business and help the company move towards its goal.
If unspoken behavioral norms do not harm the organization, then when implementing unified corporate values, they will be strengthened, which will further increase business efficiency. A team with common guidelines can more easily negotiate within itself, has fewer conflicts and solves emerging problems faster.
The core values of a company and its overall culture are very important to employees. Thus, in the international study Deloitte's seventh annual Millennial Survey it is said that for millennials, that is people born between 1981 and 1996, it is very important to have a positive corporate culture, sometimes it is more important than anything else, even the amount of monetary compensation.
Increase Profits by 200%: Download 5 Powerful Tools for Free
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you the 5 most valuable documents that we have developed for our clients.
Download for free and implement today:
How to find out the 5 key marketing metrics in your company?
Step-by-step calculation template with fields where you can insert your data
How to make a KPI for a sales manager based on his work results?
Current template for calculating KPI for sales manager
9 Examples of Universal philippinen vorwahl whatsapp Selling Commercial Proposals
Upgrade your CPs to close more deals
Cold Lead Processing Script Template
A checklist of ready-made questions for engaging cold clients
7 Profitable Marketing Strategies Examples
Will help increase customer flow by at least 30%
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153114
Types and kinds of company values
One organization can be based on several different types of values:
Type of corporate values Meaning
Cultural They influence the course of interaction and behavior within the team: how communication between colleagues is built, how they resolve conflicts, whether they support each other and are ready to help each other. Trust, equality, cooperation and mutual respect, as the highest values of the company, create a unique atmosphere in the organization and are aimed at forming a sense of collectivism.
Ethical Aimed at defining the moral standards of the company's work. They affect the conduct of its business by the company, interaction with clients, employees, partners and the whole society. The category of such principles includes honesty and fairness, confidentiality, environmental responsibility, compliance with laws, and the fight against corruption.
Strategic Characterize goals developed for the long term, representing the main directions of development. They define the ways of achieving the company's strategic goals, as well as the principles that are the basis for success. That is, this is what helps make decisions and identify priorities, and also helps unite employees to fulfill a common mission. An example of this category of values is partnership, quality, transparency and adaptability.
According to the most general classification of corporate culture values, there are 4 types:
Main
They are the ones that determine the work of the entire enterprise, its departments and each employee. They are also the basis for the formation of behavioral norms that help achieve a common goal.
Main
Source: shutterstock.com
This category includes:
Discipline - all employees must comply with the rules and regulations of work, and be able to manage their own time for greater productivity.
The skill of setting and achieving goals, as well as continuous growth, development and learning.
Effective teamwork based on cohesion and the ability to replace each other when necessary.
Pace - work must be completed in a timely manner, meeting all deadlines and taking into account the priorities of the enterprise.
Highest Values Group
These are principles that define a promising type of organization. They stimulate the company to reach a new level. For example, today it is important for the enterprise to establish itself in the market of our country, and in the future there are plans for cooperation with foreign partners in one of the areas.
The highest principles include:
proactivity - the desire to move forward, overtaking competitors;
ideological - unique thoughts, creation of trends, use of innovations;
sociality - having one's own opinion and position in society to correctly highlight the company's activities in the outside world;
customer focus is the skill of choosing a priority target audience and building a business based on its requests;
competitiveness - understanding and strengthening your own competitive advantages.
The principle of "Friend or Foe"
Potential employees are selected based on the similarity of values - how well they meet the stated requirements, whether they are ready to adhere to the same position that was formed on the basis of the main corporate principles.
It is also necessary to take into account human characteristics - communication skills, politeness, initiative and conflict resistance.
Minor
They distinguish the company from its competitors by emphasizing its unique qualities. This category of values can be represented by caring for the environment, active charitable work, corporate training, or support for a healthy lifestyle.
Professional literature contains a number of other classifications of corporate values of modern companies. Thus, according to one of them, terminal and instrumental business values are distinguished:
Values-goals are terminal
This group reflects the company's aspirations in its work. They can be used to formulate a mission. Thus, the value-goal of the company "Petrovich", which sells goods for repair and home, can be customer orientation and its needs. The company's mission is based on this value - "We build life".
Values-means are instrumental
They reflect the basic behavioral principles, as well as the way of thinking of employees, in particular the ways of gaining knowledge and helping clients. If the value goal of the company is to make the dream house available to everyone, then employees will help to realize it through constant training in the intricacies of repair. Only in this situation will they be able to pass on their knowledge to clients for consultations on the choice of goods, thereby helping to create the dream house.
Values-means are instrumental
Source: shutterstock.com
A company also distinguishes between external and internal values - an enterprise can choose a different combination of principles to communicate to both employees and clients.
For example, an organization may name teamwork as its top value for consumers, but its corporate culture will welcome independent goal achievement. Such contradictions can cause problems.
If a specialist is unable to resolve a client's issue independently, internal corporate values may act as a barrier to seeking help from colleagues. As a result, the problem is not resolved in a timely manner, and the responsibility to the consumer falls on the entire team.
Such unspoken norms can either help or hinder your work:
In the event that they do not correspond to the company's strategy and negatively affect work, it is necessary to quickly form and implement such values that will strengthen and enhance the business and help the company move towards its goal.
If unspoken behavioral norms do not harm the organization, then when implementing unified corporate values, they will be strengthened, which will further increase business efficiency. A team with common guidelines can more easily negotiate within itself, has fewer conflicts and solves emerging problems faster.
The core values of a company and its overall culture are very important to employees. Thus, in the international study Deloitte's seventh annual Millennial Survey it is said that for millennials, that is people born between 1981 and 1996, it is very important to have a positive corporate culture, sometimes it is more important than anything else, even the amount of monetary compensation.
Increase Profits by 200%: Download 5 Powerful Tools for Free
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you the 5 most valuable documents that we have developed for our clients.
Download for free and implement today:
How to find out the 5 key marketing metrics in your company?
Step-by-step calculation template with fields where you can insert your data
How to make a KPI for a sales manager based on his work results?
Current template for calculating KPI for sales manager
9 Examples of Universal philippinen vorwahl whatsapp Selling Commercial Proposals
Upgrade your CPs to close more deals
Cold Lead Processing Script Template
A checklist of ready-made questions for engaging cold clients
7 Profitable Marketing Strategies Examples
Will help increase customer flow by at least 30%
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153114
Types and kinds of company values
One organization can be based on several different types of values:
Type of corporate values Meaning
Cultural They influence the course of interaction and behavior within the team: how communication between colleagues is built, how they resolve conflicts, whether they support each other and are ready to help each other. Trust, equality, cooperation and mutual respect, as the highest values of the company, create a unique atmosphere in the organization and are aimed at forming a sense of collectivism.
Ethical Aimed at defining the moral standards of the company's work. They affect the conduct of its business by the company, interaction with clients, employees, partners and the whole society. The category of such principles includes honesty and fairness, confidentiality, environmental responsibility, compliance with laws, and the fight against corruption.
Strategic Characterize goals developed for the long term, representing the main directions of development. They define the ways of achieving the company's strategic goals, as well as the principles that are the basis for success. That is, this is what helps make decisions and identify priorities, and also helps unite employees to fulfill a common mission. An example of this category of values is partnership, quality, transparency and adaptability.
According to the most general classification of corporate culture values, there are 4 types:
Main
They are the ones that determine the work of the entire enterprise, its departments and each employee. They are also the basis for the formation of behavioral norms that help achieve a common goal.
Main
Source: shutterstock.com
This category includes:
Discipline - all employees must comply with the rules and regulations of work, and be able to manage their own time for greater productivity.
The skill of setting and achieving goals, as well as continuous growth, development and learning.
Effective teamwork based on cohesion and the ability to replace each other when necessary.
Pace - work must be completed in a timely manner, meeting all deadlines and taking into account the priorities of the enterprise.
Highest Values Group
These are principles that define a promising type of organization. They stimulate the company to reach a new level. For example, today it is important for the enterprise to establish itself in the market of our country, and in the future there are plans for cooperation with foreign partners in one of the areas.
The highest principles include:
proactivity - the desire to move forward, overtaking competitors;
ideological - unique thoughts, creation of trends, use of innovations;
sociality - having one's own opinion and position in society to correctly highlight the company's activities in the outside world;
customer focus is the skill of choosing a priority target audience and building a business based on its requests;
competitiveness - understanding and strengthening your own competitive advantages.
The principle of "Friend or Foe"
Potential employees are selected based on the similarity of values - how well they meet the stated requirements, whether they are ready to adhere to the same position that was formed on the basis of the main corporate principles.
It is also necessary to take into account human characteristics - communication skills, politeness, initiative and conflict resistance.
Minor
They distinguish the company from its competitors by emphasizing its unique qualities. This category of values can be represented by caring for the environment, active charitable work, corporate training, or support for a healthy lifestyle.
Professional literature contains a number of other classifications of corporate values of modern companies. Thus, according to one of them, terminal and instrumental business values are distinguished:
Values-goals are terminal
This group reflects the company's aspirations in its work. They can be used to formulate a mission. Thus, the value-goal of the company "Petrovich", which sells goods for repair and home, can be customer orientation and its needs. The company's mission is based on this value - "We build life".
Values-means are instrumental
They reflect the basic behavioral principles, as well as the way of thinking of employees, in particular the ways of gaining knowledge and helping clients. If the value goal of the company is to make the dream house available to everyone, then employees will help to realize it through constant training in the intricacies of repair. Only in this situation will they be able to pass on their knowledge to clients for consultations on the choice of goods, thereby helping to create the dream house.
Values-means are instrumental
Source: shutterstock.com
A company also distinguishes between external and internal values - an enterprise can choose a different combination of principles to communicate to both employees and clients.
For example, an organization may name teamwork as its top value for consumers, but its corporate culture will welcome independent goal achievement. Such contradictions can cause problems.
If a specialist is unable to resolve a client's issue independently, internal corporate values may act as a barrier to seeking help from colleagues. As a result, the problem is not resolved in a timely manner, and the responsibility to the consumer falls on the entire team.