5 elements of the product line
Posted: Sun Dec 22, 2024 6:32 am
Its creation is not limited to a simple collection of all similar goods and services. It is an organization of the assortment according to a specific scheme that stimulates the client to continue shopping after the first purchase. To achieve this goal, it is necessary to include five essential elements in the product line matrix: lead magnet, tripwire, main product, profit maximizer and premium product. Let's consider them.
Lead magnet
This type of product is offered to the future target audience to attract attention and encourage them to buy. To obtain customer contact information, the lead magnet offers a thailand whatsapp number valuable product for free.
This product serves as an entry point to the sales funnel and should arouse the customer's interest. After studying the free products, the consumer will be interested in your product line and will continue moving forward. However, the client will not be aware of you as a manufacturer, the quality of your products/services. Therefore, it is necessary to introduce yourself and describe the benefits offered to the consumer. As a result, you will be able to obtain the client's contact information: email address and phone number.
Start promoting your main product or service through communication channels after receiving your consumers' contact information.
Lead magnet
Source: shutterstock.com
Let's list examples of the most frequently used lead magnets:
Electronic/printed books provided free of charge in exchange for consent to receive an online newsletter or a subscription to a resource.
Templates, instructions and cases that help increase efficiency in your niche.
Free consultations to help a future client understand your industry.
Participation without investment in video courses/webinars that teach specific skills or cover issues in your niche.
Free products/samples that confirm the quality of products or services.
Making the first step easy for the customer will increase the likelihood that they will complete the target action, such as downloading the manual or subscribing.
Lead magnet
This type of product is offered to the future target audience to attract attention and encourage them to buy. To obtain customer contact information, the lead magnet offers a thailand whatsapp number valuable product for free.
This product serves as an entry point to the sales funnel and should arouse the customer's interest. After studying the free products, the consumer will be interested in your product line and will continue moving forward. However, the client will not be aware of you as a manufacturer, the quality of your products/services. Therefore, it is necessary to introduce yourself and describe the benefits offered to the consumer. As a result, you will be able to obtain the client's contact information: email address and phone number.
Start promoting your main product or service through communication channels after receiving your consumers' contact information.
Lead magnet
Source: shutterstock.com
Let's list examples of the most frequently used lead magnets:
Electronic/printed books provided free of charge in exchange for consent to receive an online newsletter or a subscription to a resource.
Templates, instructions and cases that help increase efficiency in your niche.
Free consultations to help a future client understand your industry.
Participation without investment in video courses/webinars that teach specific skills or cover issues in your niche.
Free products/samples that confirm the quality of products or services.
Making the first step easy for the customer will increase the likelihood that they will complete the target action, such as downloading the manual or subscribing.