Promotion with current hashtag
What is Blue Monday and when is it celebrated?
Blue Monday, or the saddest day of the year, has been celebrated every year since 2005 on the third Monday in January. It is a date created on a scientific basis by Arnall, a professor at Cardiff University in the United Kingdom.
This professor developed a formula, at the vietnam phone number request of a marketing agency, which measured happiness on the calendar. The equation is as follows: 1/8C+ (Dd) 3/8xTI MxNA
According to this formula, the saddest day of the year is the third Monday in January, at least scientifically.
How to share Blue Monday to generate conversion
Now that we know the scientific-advertising origin of this popular date in January, we are going to give you 3 ideas to boost your conversion into more clicks, more interactions and more sales, with the label of Blue Monday.
Motivation is the basis of life. If you want to increase likes and improve interaction on social networks, you have to inspire your followers. Find a powerful, original phrase, adapt it to your brand and create a photo composition that integrates your corporate image. You will get more and better likes!
Share a beautiful story in which your company is the protagonist.
Storytelling is the art of telling a story that creates a connection with the audience. This formula is used on social media to get a brand to reach its followers. The story conveys positive values, relating them to the company .
You can use storytelling to captivate your followers with a nice story that brings happiness, in contrast to the cold and sad Blue Monday. Remember to connect with the hashtag of the moment, to achieve the viral effect we are looking for.