How can companies use LINE TODAY's strong customer-attracting capabilities to enhance brand exposure? First of all, as many users have the habit of paying attention to epidemic content, companies can attract users to click on them by publishing articles that combine epidemic prevention topics. Furthermore, you can follow users' reading habits and expose them in the large viewing section of the homepage, category banners, and top of article pages to attract consumers' attention when they watch epidemic prevention news.
Official account: respond to friends’ needs and improve friend stickiness
During the epidemic prevention period, in addition to relevant news, content such as masks and disinfection are also issues that consumers continue to pay attention to. During this period, we have observed that many official accounts will add keywords such as masks, disinfection, and epidemic prevention in the communication content, echoing the argentina mobile phone number list key point of operating official accounts - "Know your friends": discussing the period of epidemic prevention By focusing on what your friends care about most and responding to their needs, you can naturally attract friends and even bring in more friends.
Exploring business opportunities in the post-epidemic era - Supermarket channel case
Taking the supermarket channel as an example, the ibon convenience life station has integrated the online mask collection entrance into the official account. After clicking on it, you only need to enter the information to get the redemption barcode. Then you only need to show the barcode to the supermarket clerk to receive the mask. The entire process It only takes 30 seconds to complete. In this way, brands can not only serve their friends more conveniently, but also increase their loyalty to their accounts.
Open the official account and
complete the mask collection within 30 seconds.
New Habit 2: Reduce the frequency of gatherings on the streets >Opportunity: Keep your distance while doing marketing
During the epidemic, brands may be worried about effectiveness and have doubts about holding activities. However, as surveyed by market research company Kantar, 70% of consumers expect brands to provide more assistance during the epidemic. Therefore, under the epidemic, brands Marketing activities should not be suspended, but we should think about how to provide consumers with more needed assistance so that consumers can continue to trust and connect with the brand.