The sales curve is formed by the following stages of the product life cycle:
Posted: Wed Jan 22, 2025 3:27 am
It is about the concept of the product life cycle (PLC) - its main idea is that the need for any product decreases over time until it disappears completely. The product life cycle model is used in several ways: forecasting the sales dynamics of a new product; development of a marketing strategy after market research; research into the range of products of competing companies in order to compare the characteristics of manufactured goods; comparative analysis of sales growth rates and other profitability indicators with key competitors; control over the assortment – its increase or elimination of unpopular goods; management of production capacity indicators and calculation of required resources; forecasting the moment of introduction of a substitute for a previous product to the market when it is no longer in demand.
rapid rise from the X-axis as a product moves from the introduction stage to growth; slowing gambling data korea down and reaching its maximum value at maturity; a gradual decline that will result in the product leaving the market. In more detail, the product life cycle curve can be represented as follows: high speed of ascent upon market introduction; increasing the slope during the growth stage; slowing down the growth rate and reaching a peak at maturity; reduction in sales volume and withdrawal of the product from the market.
It is not difficult to plot the life cycle curve of a product sold on the market. To do this, you need to plot a graph of sales dynamics for the time periods in which statistics were kept. The resulting graph will display the product life cycle curve. Its accuracy is higher, the longer the statistical period taken for analysis. Product life cycle management occurs through four main stages: market introduction; sales growth; maturity; gradual decline.
rapid rise from the X-axis as a product moves from the introduction stage to growth; slowing gambling data korea down and reaching its maximum value at maturity; a gradual decline that will result in the product leaving the market. In more detail, the product life cycle curve can be represented as follows: high speed of ascent upon market introduction; increasing the slope during the growth stage; slowing down the growth rate and reaching a peak at maturity; reduction in sales volume and withdrawal of the product from the market.
It is not difficult to plot the life cycle curve of a product sold on the market. To do this, you need to plot a graph of sales dynamics for the time periods in which statistics were kept. The resulting graph will display the product life cycle curve. Its accuracy is higher, the longer the statistical period taken for analysis. Product life cycle management occurs through four main stages: market introduction; sales growth; maturity; gradual decline.