Let's look at how to structure our international strategy and analyze which factors we should focus on to succeed beyond our borders.
Table of contents
1. Create an International Marketing Plan: Analyze the environment and position yourself in it
2. Set objectives for your International Marketing Plan: What do you want to achieve?
3. Establish actions for your International Marketing Plan and b2b email lists poland communicate them
4. Measure and analyze
1. Create an International Marketing Plan: Analyze the environment and position yourself in it
To draw up an International Marketing Plan we must take into account that this is an unknown market. In this sense, the greatest challenge we will face will be to fully understand the social norms and behaviours that govern the destination country. Depending on the target and its culture (customs, values, traditions, etc.), we will propose an optimal strategy aimed at satisfying its needs.
To do this, the first thing we will do to develop our digital marketing plan will be to gather all possible information about the culture, society and factors that will affect the development of our activity. One way to obtain a generic view of the situation that defines the destination is through a PESTEL analysis . Taking into account the Political, Economic, Sociographic, Technological, Environmental and Legal factors, we will be able to know the barriers to entry and exit as well as anticipate possible obstacles that we have not been forced to deal with in the country of origin.
In addition, there are very useful tools such as Google Trends or Statista that offer information on consumer insights in each country.
In this process, we will have to study the degree of rivalry in the sector . Thanks to the analysis of Porter's Five Forces , we will establish the competitive framework taking into account both the competition, as well as the substitute products and the bargaining power of suppliers and customers.
“Nowadays you have to run faster to stay in the same place” - Philip Kotler