Telling a richer story about how social impacts the business

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On the content front, we’ve also introduced Generate by AI Assist. romania b2b leads This innovation automatically produces alt-text for social post images, making it easier to build a more accessible social presence.

“Working to make my social content accessible to all has been a top priority of mine for years, so Sprout’s new AI-generated alt text feature has been a major win. The detail picked up in the description is impressive and much more accurate than I’ve experienced with other AI tools. This saves me time and mental focus on each post, which I can put back into the content,” said Jessie Brown, Social Media Specialist at the Iowa Department of Natural Resources.

Connecting your social strategy to business-wide sales and revenue goals remains one of marketers’ most elusive challenges—especially for those lacking the right tools. Almost twice as many social media marketers who use a dedicated social media management platform say their brand’s social efforts contribute significantly to revenue compared to those without, according to the Social Media Productivity Report.

Which is why we’re excited to roll out new capabilities like My Reports, a new Premium Analytics reporting interface that lets users dig even deeper into their data. Users can customize their reports using a breadth of data points—including post-level performance, customer care and even Employee Advocacy metrics—to tell a more detailed story about social’s impact on the business.

An example of a cross-network performance summary created using Sprout's My Reports functionality.
For iHeartRadio Canada, which manages a portfolio of over 300 social accounts, Sprout has been essential in not just scaling but proving the power of their content strategy. As Clayton Taylor, National Content Manager – Digital Radio, explained, “In terms of ROI, Sprout helps us gain recognition with our direct audience while also demonstrating value to our branded partners and sponsors. We can also show our music label partners why it makes sense for them and their artists to work with iHeartRadio Canada.”