What is social media burnout?
Posted: Tue Jan 21, 2025 9:10 am
“A lot of people see Zaria from greece b2b leads Duolingo as someone who’s talking on stages around the world and someone who’s doing big things. But I deal with the same burnout anyone else would deal with. I should not be feeling exhausted this early in my career,” she says.
In this article, we’ll explore some of her tips for managing social media burnout. We’ll also share steps for effectively talking to your boss about burnout, with specific prompts to get you started.
What is burnout?
Burnout is a state of emotional, physical and/or psychological exhaustion caused by excessive stress over time. It can occur when you feel constantly overwhelmed, emotionally drained and unable to meet increasing demands. Burnout can happen from work-related stress, but it can also stem from your social life, family and societal issues.
It’s common among people in high-stress, high-performing roles. In a Frontiers in Public Health study, contributing factors to workplace burnout include heavy workload, lack of support and resources, role pressure, employee autonomy, high-intensity interpersonal interactions and demographic variables. Since burnout can manifest itself in different ways, this condition can impact personal well-being and professional performance and satisfaction.
Let’s take a closer look at social media burnout for marketers.
Social media burnout is defined by chronic mental, physical and/or emotional exhaustion formed from unmanaged, work-related stress. There are a mound of factors that contribute to social media burnout. For one, social media practitioners are brands’ gatekeepers, which requires them to wear many hats while juggling various responsibilities. They’re the first to see negative feedback or complaints.
In this article, we’ll explore some of her tips for managing social media burnout. We’ll also share steps for effectively talking to your boss about burnout, with specific prompts to get you started.
What is burnout?
Burnout is a state of emotional, physical and/or psychological exhaustion caused by excessive stress over time. It can occur when you feel constantly overwhelmed, emotionally drained and unable to meet increasing demands. Burnout can happen from work-related stress, but it can also stem from your social life, family and societal issues.
It’s common among people in high-stress, high-performing roles. In a Frontiers in Public Health study, contributing factors to workplace burnout include heavy workload, lack of support and resources, role pressure, employee autonomy, high-intensity interpersonal interactions and demographic variables. Since burnout can manifest itself in different ways, this condition can impact personal well-being and professional performance and satisfaction.
Let’s take a closer look at social media burnout for marketers.
Social media burnout is defined by chronic mental, physical and/or emotional exhaustion formed from unmanaged, work-related stress. There are a mound of factors that contribute to social media burnout. For one, social media practitioners are brands’ gatekeepers, which requires them to wear many hats while juggling various responsibilities. They’re the first to see negative feedback or complaints.