Even if you register the URL of a YouTube video in Google Analytics (inserting a tracking code on a YouTube page), you can only know the number of visits to the page.
Also, although there is a dedicated access analysis tool called YouTube Analytics, it cannot be linked to Google Analytics, so you cannot measure the degree of contribution to the web page in detail.
However, if you can collect detailed access information such as the number of hits, plays, and play time for a video, you can perform efficient access analysis and improve your site .
Here, we will introduce two ways to analyze YouTube videos with Google Analytics. The first is Method 1 (using a tag manager) , and the second is Method 2 (using the YouTube IFrame API ).
If you are not familiar with JavaScript or are using a tag manager, please refer to Method 1, and if you are familiar with JavaScript, please also refer to Method 2.
(Related article: "AI automatically analyzes your site! What is the power of Google Analytics' Assistant function?" )
[1]
First, we will carefully explain how to use Google Tag Manager for those who have vp hr mailing lead no knowledge of JavaScript and those who use Tag Manager .
1) Create a new tag
Log in to Google Tag Manager and create a new tag .
Create a new tag