Small businesses are trying to keep up with innovations and develop their marketing strategy according to the preferences of their target audience, and videos seem to fit all the necessary criteria.
They are fun, interesting and visually appealing, but if you number in philippines to create perfect and memorable videos, it is better to use highly efficient and easy-to-use video editing tools.
For small businesses, we've selected 4 user tools for editing videos on Instagram, so check them out and see for yourself why videos are a necessary part of any social media marketing strategy.
1. InShot
InShot is a mobile video editing app that has all the necessary and useful features to help you edit, trim, speed up, trim, and enhance your videos.
It is designed for iOS and Android devices and can help you create videos that are perfect for your needs and allow you to be creative while doing so.
InShot's interface is quite simple and easy to use, and all the initial options are clearly visible and ready for you to choose from:
inshot interface example, poptin video editing tools
As for video editing options, you can trim videos, merge clips, remove the middle part of the video, create multi-part videos, and more.
When you select a video from your device and plan to upload it to the app, you can trim it first to determine the desired length.
When it comes to Instagram Stories and IGTV, you can easily set the frame size wherever you are.
With the “Select a track to edit” section you can select the part of the video you want to edit and do so very quickly and efficiently.
This video editor also offers various effects and filters to make your videos look exactly the way you imagined and some of these filters are dark, bright, glitch, film 05 and others and you can adjust them as well.
You can add certain sound effects, your own music, voice-overs or you can even record your own sound.
There is also an option to control the volume, so you can change it for different parts of the video if you want.
Add colors, change the background, or even add fun animated stickers and text.
When it comes to text, you can change fonts, colors, placement, skew or rotate the text, and more.
Pros:
Easy to use
Very accessible interface
Includes all the necessary and basic features.
Affordable for small businesses.
Cons:
It lacks certain advanced features.
You can only remove InShot brand logos by paying $2.99 per month
Not suitable for professionals
There are difficulties in duplicating certain parts.
InShot Prices
This tool is free, but if you want some extra features, you need to upgrade to a paid subscription. With the premium version, there are three paid options, so you can pay $3.99 per month, $14.99 per year, or pay for a lifetime access which costs $34.99.
2. Boomerang (from Instagram)
Boomerang is a very popular Instagram tool, very fun to use and suitable for anyone who wants to be playful and add some flavor to their work.
It is also available on iOS and Android and can help you create interesting short videos and GIFs.
It's also very easy to use and set up, and you can save the videos you've created to your camera roll and get them ready to use.
With just one button, you are ready to create short videos of 3 to 5 seconds in length and capture the desired moment in an interesting way.
boomerang example of poptin video editing tools
You can easily share these videos, make them by recording someone or something or taking a selfie video, all in one step.
You can also take bursts of ten photos and turn them into a beautiful short video to wow your visitors with creativity.