Before making that decision, Paula begins to look for more information about various educational institutions and the classes offered by them. To get this information, she accesses websites, blogs and pages on social networks and only after much research, she decides which path she wants to follow.
Paula may be a fictional representation of a potential student at whatsapp philippines your educational institution, but she clearly demonstrates the reality: the profile of students has changed and so has the way they seek information when choosing their academic future.
This means that to improve student recruitment, your institution must be prepared and offer the best content to answer all of your audience's questions.
And to achieve this, it is essential to understand and map your educational institution's marketing funnel , and that is exactly what we are going to teach you how to do today.
What does an IE sales funnel look like?
The funnel for an educational institution is similar to the funnels for other markets , but it is more extensive.
This is because the decision-making process, which ranges from choosing a course to actually enrolling, is longer, with several stages.
Once you understand this, you can develop and invest in content marketing strategies that will make your potential students more educated and more inclined to enroll.
So let's get started:
The image highlights all the stages that a student must go through to enroll in an educational institution.
However, conversions from one phase to another do not always happen naturally, and there are marketing and sales strategies that can improve that process.
And, for efficient student recruitment, it is necessary to integrate both funnels, as we saw in the image.
What are the differences between the two funnels?
The marketing funnel goes from attracting visitors and potential students to transforming them into interested and qualified contacts, who are close to enrolling in the selection process or in a course – depending on your institution.