Baidu Pay-Per-Click Search Advertising Guide (2024)
Posted: Sun Dec 22, 2024 6:08 am
Baidu is by far the most-used search engine in China, with 72% of the market.
Its mobile app has 663 million users, but that’s only a fraction of its total userbase because people use Baidu to search from within mobile and desktop browsers.
The focus of this post is how to use Baidu pay-per-click (PPC) search advertising.
We’ve used Baidu search ads to drive conversions for what is whatsapp number in philippines hundreds of campaigns. It remains one of the most important platforms for Chinese marketing.
If you’re considering advertising on Baidu, you’re best off reading this post first before even starting account setup.
Table of Contents
Is Baidu Search Advertising Right For You?
Clicks, Competitors and Costs
Are You Allowed to Advertise on Baidu?
Is Baidu Good for E-commerce?
Pay-Per-Click Definitions (for Newbs)
How to Write Great Baidu Ads
Text Ads (Images Optional)
Baidu Ad Extensions
Baidu Ad Writing Tips
One More Thing – Baidu Brand Zone
Keywords and Account Structure
Keyword Match Types
Doing Keyword Research
Bidding and Quality Scores
Baidu Quality Score Factors
Other Ad Targeting Options
Landing Pages
Baidu’s Interface and Reports
Analytics
Using Google Analytics With Baidu Ads
Connecting Baidu Ads With Baidu Tongji
Optimization Tips
Account Setup
Documents Required
Setup Fees
Is Baidu Search Advertising Right For You?
Search advertising is perhaps the most highly-targeted type of marketing you can do.
The concept is simple: When somebody searches for exactly what you are selling, they’ll see your ad.
This is great for businesses that have a very competitive offering to match consumers’ search intent.
Clicks, Competitors and Costs
Its mobile app has 663 million users, but that’s only a fraction of its total userbase because people use Baidu to search from within mobile and desktop browsers.
The focus of this post is how to use Baidu pay-per-click (PPC) search advertising.
We’ve used Baidu search ads to drive conversions for what is whatsapp number in philippines hundreds of campaigns. It remains one of the most important platforms for Chinese marketing.
If you’re considering advertising on Baidu, you’re best off reading this post first before even starting account setup.
Table of Contents
Is Baidu Search Advertising Right For You?
Clicks, Competitors and Costs
Are You Allowed to Advertise on Baidu?
Is Baidu Good for E-commerce?
Pay-Per-Click Definitions (for Newbs)
How to Write Great Baidu Ads
Text Ads (Images Optional)
Baidu Ad Extensions
Baidu Ad Writing Tips
One More Thing – Baidu Brand Zone
Keywords and Account Structure
Keyword Match Types
Doing Keyword Research
Bidding and Quality Scores
Baidu Quality Score Factors
Other Ad Targeting Options
Landing Pages
Baidu’s Interface and Reports
Analytics
Using Google Analytics With Baidu Ads
Connecting Baidu Ads With Baidu Tongji
Optimization Tips
Account Setup
Documents Required
Setup Fees
Is Baidu Search Advertising Right For You?
Search advertising is perhaps the most highly-targeted type of marketing you can do.
The concept is simple: When somebody searches for exactly what you are selling, they’ll see your ad.
This is great for businesses that have a very competitive offering to match consumers’ search intent.
Clicks, Competitors and Costs