How different networks handle AI disclaimers
Posted: Tue Jan 21, 2025 5:29 am
Amid the growing debate about AI disclaimers macau business email list and the surge of AI-generated content overall, social networks are taking steps to stifle the spread of misinformation and maintain trust in their platforms. Primarily, by making it easier for creators to clearly label their content as AI-altered. Here are the ways each network is currently tackling AI disclaimers, and what that means for brands.
Meta
As mentioned, Meta changed their AI disclaimer label in July 2024 to better align with expectations of consumers and brands alike. They describe their new “AI info” label in their blog post: “While we work with companies across the industry to improve the process so our labeling approach better matches our intent, we’re updating the ‘Made with AI’ label to ‘AI info’ across our apps, which people can click for more information.”
The company has begun adding these labels to content when they detect industry standard AI image indicators or when people disclose they’re uploading AI-generated content. When users click the label, they are able to see how AI could’ve been used to create the image or video.
The AI info disclaimer at the top of an AI-generated Facebook image
Source: Meta
YouTube
YouTube unveiled a tool in their Creator Studio to make it easy for creators to self-select when their video has been meaningfully altered with generative AI, or is synthetic and seems real. Creators are required to disclose AI-generated content when it’s so realistic a person could easily mistake it for a real person, place or event, according to YouTube’s Community Guidelines.
As YouTube describes, “Labels will appear within the video description, and if content is related to sensitive topics like health, news, elections or finance, we will also display a label on the video itself in the player window.”
Meta
As mentioned, Meta changed their AI disclaimer label in July 2024 to better align with expectations of consumers and brands alike. They describe their new “AI info” label in their blog post: “While we work with companies across the industry to improve the process so our labeling approach better matches our intent, we’re updating the ‘Made with AI’ label to ‘AI info’ across our apps, which people can click for more information.”
The company has begun adding these labels to content when they detect industry standard AI image indicators or when people disclose they’re uploading AI-generated content. When users click the label, they are able to see how AI could’ve been used to create the image or video.
The AI info disclaimer at the top of an AI-generated Facebook image
Source: Meta
YouTube
YouTube unveiled a tool in their Creator Studio to make it easy for creators to self-select when their video has been meaningfully altered with generative AI, or is synthetic and seems real. Creators are required to disclose AI-generated content when it’s so realistic a person could easily mistake it for a real person, place or event, according to YouTube’s Community Guidelines.
As YouTube describes, “Labels will appear within the video description, and if content is related to sensitive topics like health, news, elections or finance, we will also display a label on the video itself in the player window.”