What can we expect from Core Web Vitals in 2022?
Posted: Tue Jan 21, 2025 5:03 am
The page experience updates, pre-announced in 2020, caused a lot of buzz among marketers, but so far they haven’t had the impact they expected.
In May 2020, Google pre-announced its new ranking criteria based on user experience. The new metrics include: speed, visual stability, and page interactivity, called Core Web Vitals.
Despite the excitement caused by the announcement, the guidelines have not yet been fully implemented by Google, leaving professionals curious about what might happen next. Expert Tom Capper, leader of the Search Science team at Moz, explains that the updates are still in progress and that we should keep an eye on the changes that are coming.
The launch of Core Web Vitals
A year after the pre-launch, Google began implementing the belize whatsapp data so-called “The Page Experience Ranking Factor”, an update that combined the 3 web vitals with other factors relevant to user experience, such as HTTPS and mobile friendliness.
According to the expert, the launch was not exactly what the community expected. His theory is that few pages would have benefited from the update if the search engine had launched it on the originally scheduled date.
At the time, few sites were compliant with page experience guidelines and likely didn’t have time to make improvements to their page performance. Therefore, releasing an update that rewarded a small number of domains could have caused harm to the algorithm, causing the results to be disproportionate.
During this period, Google began to obtain more data about the user experience through Chrome, thus being able to expand its evaluation criteria based on real data and boost more pages in its search results.
What can we expect?
By the end of March, Google will begin using page experience as part of its ranking system for desktop search results. The information was announced in November 2021, on the Google Search Central blog:
“This ranking will be based on the same page experience metrics we launched for mobile earlier this year. We also plan to help site owners understand how their desktop pages are performing in terms of page experience with a Search Console report that will be released before desktop becomes a ranking indicator.”
Furthermore, Tom believes that the big impact of Core Web Vitals is yet to come. He refers to other updates, such as Mobilegeddon, which were highly anticipated and, at launch, did not have the expected impact, but are now fundamental criteria in the ranking.
It is believed that slower sites will now feel a slight penalty, and over time this disadvantage will reach a point where these pages will perform poorly.
New metrics
Initially, Google had already said that it would make annual updates to the metrics. At the moment, the expected new features are “smoothness” and “response time”, which are related to page animations and the speed of response to interactions on the page, respectively.
In May 2020, Google pre-announced its new ranking criteria based on user experience. The new metrics include: speed, visual stability, and page interactivity, called Core Web Vitals.
Despite the excitement caused by the announcement, the guidelines have not yet been fully implemented by Google, leaving professionals curious about what might happen next. Expert Tom Capper, leader of the Search Science team at Moz, explains that the updates are still in progress and that we should keep an eye on the changes that are coming.
The launch of Core Web Vitals
A year after the pre-launch, Google began implementing the belize whatsapp data so-called “The Page Experience Ranking Factor”, an update that combined the 3 web vitals with other factors relevant to user experience, such as HTTPS and mobile friendliness.
According to the expert, the launch was not exactly what the community expected. His theory is that few pages would have benefited from the update if the search engine had launched it on the originally scheduled date.
At the time, few sites were compliant with page experience guidelines and likely didn’t have time to make improvements to their page performance. Therefore, releasing an update that rewarded a small number of domains could have caused harm to the algorithm, causing the results to be disproportionate.
During this period, Google began to obtain more data about the user experience through Chrome, thus being able to expand its evaluation criteria based on real data and boost more pages in its search results.
What can we expect?
By the end of March, Google will begin using page experience as part of its ranking system for desktop search results. The information was announced in November 2021, on the Google Search Central blog:
“This ranking will be based on the same page experience metrics we launched for mobile earlier this year. We also plan to help site owners understand how their desktop pages are performing in terms of page experience with a Search Console report that will be released before desktop becomes a ranking indicator.”
Furthermore, Tom believes that the big impact of Core Web Vitals is yet to come. He refers to other updates, such as Mobilegeddon, which were highly anticipated and, at launch, did not have the expected impact, but are now fundamental criteria in the ranking.
It is believed that slower sites will now feel a slight penalty, and over time this disadvantage will reach a point where these pages will perform poorly.
New metrics
Initially, Google had already said that it would make annual updates to the metrics. At the moment, the expected new features are “smoothness” and “response time”, which are related to page animations and the speed of response to interactions on the page, respectively.