Online shopping is evolving rapidly.
The reason why users use online shopping in the first place is because they want to shop easily, conveniently and quickly.
Registering membership information, credit card information... Complicated procedures increase the rate of users abandoning the site.
In addition, while these sites can be operated from a smartphone, making it possible to enjoy shopping anywhere, anytime, the input of information is more tedious than on a PC, which is another factor in increasing the dropout rate.
Therefore, companies are now one after another introducing ID payment systems for major mail order sites.
The average "sales abandonment rate" of people who put items in their cart and then don't pay is 26%
A common thing that happens when you first use an online shopping site is that you put an item in your cart, then when it's time to pay, you get tired of inputting your name, address, and credit card number, and give up on the purchase.
I'm sure many of you have had that experience.
The percentage of products that are added to a cart but not paid for is called the "conversion abandonment rate."
A Japanese marketing company investigated the conversion abandonment rates of major websites in 2015.
Three major websites were surveyed from skype database each of three industries: purchasing tickets for theme parks, food delivery services, and retail sales, for a total of nine websites.
The average abandonment rate for the nine websites was 26%. That's a lot of people who were interested in buying but didn't.
One website even had a 67% abandonment rate.
"Amazon Login & Payment" allows you to use your Amazon ID as is
Why was the payment not processed? The reason is simple: it's too much hassle.
Especially when you visit an online shopping site for the first time, you have to enter a lot of information, such as registering your membership information to create an account.
The "Amazon Login & Payment" payment system was born from the idea of eliminating such tedious tasks and making it convenient if you could use your account to make payments on various sites.
Using your ID from a major online shopping site
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