Fluidity and integration: the fundamental pieces for modern Marketing
Posted: Tue Jan 21, 2025 3:29 am
Customer Experience, Data Driven, Branding, CRM. For those who work in the world of Marketing, these terms are nothing new. On the other hand, the urgency described by the need to operationalize the connection between these and other Marketing disciplines is, for many professionals, a recent perception, caused mainly by the dynamic nature of current times.
Dictating significant market changes, especially in consumer behavior, the post-pandemic era imposes unprecedented challenges on brands and companies. In this scenario, the ability to adapt to a world of new demands and technologies increasingly becomes a differentiator for survival.
In order to demystify the recent directions taken by the area, the Clube Mundo do Marketing debated the main characteristics of Modern Marketing in a SuperLive that included the participation of Júlia Chagas, Director of Marketing and Student Experience at Alura, Carol Nucci, Partner and CMO at Weme, Antonio Augusto, Marketing Director at Localiza.
Check out some of SuperLive's key insights:
Fluid like a liquid
In the dictionary, the adjective “fluid” describes an agent who luxembourg whatsapp data navigates the surroundings with ease, spontaneously. One of the main characteristics of Modern Marketing, fluidity affects both the structural format of the area and the strategies developed for it.
In recent years, this characteristic has become a necessity and has shaped the most significant changes in Marketing planning guidelines. “Sometimes, organizations grow to the point where they become too rigid. This is very harmful for Marketing. Rigid processes do not allow for openness to new developments. Therefore, fluidity allows operations to stay on top of current changes and enables hypotheses and variables to be tested and measured efficiently,” says Carol.
This means that, although practices and concepts that were efficient ten years ago do not have the same strength as they once did, they are still an important part of the know-how that constitutes the category’s current identity. “Marketing is as fluid as the consumer it intends to reach. This fluidity means that there is no model based on a complete break with previous practices,” reflects Antonio Augusto.
Stars of Modern Marketing
After all, where should we look and where should we start walking in a world full of possibilities? In the age of technology, the answer lies in the resources that facilitate access to information. “Having a vision driven by data analysis is almost mandatory. It is important to know how to analyze what the data says and how it interacts and supports business, product, development, and programming decisions. This change is much clearer today, and it has intensified post-pandemic, due to an accelerated digitalization process,” explains Júlia.
Dictating significant market changes, especially in consumer behavior, the post-pandemic era imposes unprecedented challenges on brands and companies. In this scenario, the ability to adapt to a world of new demands and technologies increasingly becomes a differentiator for survival.
In order to demystify the recent directions taken by the area, the Clube Mundo do Marketing debated the main characteristics of Modern Marketing in a SuperLive that included the participation of Júlia Chagas, Director of Marketing and Student Experience at Alura, Carol Nucci, Partner and CMO at Weme, Antonio Augusto, Marketing Director at Localiza.
Check out some of SuperLive's key insights:
Fluid like a liquid
In the dictionary, the adjective “fluid” describes an agent who luxembourg whatsapp data navigates the surroundings with ease, spontaneously. One of the main characteristics of Modern Marketing, fluidity affects both the structural format of the area and the strategies developed for it.
In recent years, this characteristic has become a necessity and has shaped the most significant changes in Marketing planning guidelines. “Sometimes, organizations grow to the point where they become too rigid. This is very harmful for Marketing. Rigid processes do not allow for openness to new developments. Therefore, fluidity allows operations to stay on top of current changes and enables hypotheses and variables to be tested and measured efficiently,” says Carol.
This means that, although practices and concepts that were efficient ten years ago do not have the same strength as they once did, they are still an important part of the know-how that constitutes the category’s current identity. “Marketing is as fluid as the consumer it intends to reach. This fluidity means that there is no model based on a complete break with previous practices,” reflects Antonio Augusto.
Stars of Modern Marketing
After all, where should we look and where should we start walking in a world full of possibilities? In the age of technology, the answer lies in the resources that facilitate access to information. “Having a vision driven by data analysis is almost mandatory. It is important to know how to analyze what the data says and how it interacts and supports business, product, development, and programming decisions. This change is much clearer today, and it has intensified post-pandemic, due to an accelerated digitalization process,” explains Júlia.