Conversational Marketing: how to implement it and reap incredible results?
Posted: Tue Jan 21, 2025 3:22 am
Generating leads and sales through chatbots is becoming a new “craze”, WhatsApp platforms are popping up in droves, but what should we do to generate results with this main Digital Marketing trend?
In general, Marketing's main responsibility is to generate revenue and growth for a company. Its main activities include identifying, finding and retaining profitable customers, segmenting audiences, defining the ideal audience, positioning the company, types of offers and tone of communication as a way of differentiating itself from its competitors.
Since the first year of the 21st century, new ivory coast whatsapp data technologies (especially the internet) have matured and become more available, impacting the way we consume products and services, and the way companies manage data to generate more leads and sales. In this context, generating revenue and growth for a company through the internet and the use of technology is gaining more and more space, and Digital Marketing is becoming a protagonist.
With the COVID 19 pandemic, the e-commerce trend that was already observed before the crisis accelerated, making Digital Marketing more expensive and difficult, at the same time that it was increasingly important to advertise and sell online.
Faced with this challenge, Conversational Marketing is the . Especially because, on mobile devices, converting on traditional Landing Pages becomes more challenging due to smaller screens, the difficulty of filling out long forms and the quality of the connection.
The idea seems great. But does a chat, with or without a robot, really have the potential to perform better than a landing page on smartphones?
Because if we think about it, talking to our potential customers through channels like WhatsApp seems like a good idea, but replacing a widely used conversion channel like the Landing Page form may not be as simple as it seems. To name just two initial criticisms, people may be afraid to enter personal information on channels like WhatsApp and the need for many clicks (to send each of the responses) is contrary to the conclusion of studies that indicate that the need for more clicks negatively impacts online sales.
In general, Marketing's main responsibility is to generate revenue and growth for a company. Its main activities include identifying, finding and retaining profitable customers, segmenting audiences, defining the ideal audience, positioning the company, types of offers and tone of communication as a way of differentiating itself from its competitors.
Since the first year of the 21st century, new ivory coast whatsapp data technologies (especially the internet) have matured and become more available, impacting the way we consume products and services, and the way companies manage data to generate more leads and sales. In this context, generating revenue and growth for a company through the internet and the use of technology is gaining more and more space, and Digital Marketing is becoming a protagonist.
With the COVID 19 pandemic, the e-commerce trend that was already observed before the crisis accelerated, making Digital Marketing more expensive and difficult, at the same time that it was increasingly important to advertise and sell online.
Faced with this challenge, Conversational Marketing is the . Especially because, on mobile devices, converting on traditional Landing Pages becomes more challenging due to smaller screens, the difficulty of filling out long forms and the quality of the connection.
The idea seems great. But does a chat, with or without a robot, really have the potential to perform better than a landing page on smartphones?
Because if we think about it, talking to our potential customers through channels like WhatsApp seems like a good idea, but replacing a widely used conversion channel like the Landing Page form may not be as simple as it seems. To name just two initial criticisms, people may be afraid to enter personal information on channels like WhatsApp and the need for many clicks (to send each of the responses) is contrary to the conclusion of studies that indicate that the need for more clicks negatively impacts online sales.