Oleg Kravchuk called co-financing of marketing costs a very effective measure

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Additionally, we are discussing two support measures. Firstly, these are preferential loans for large customers related to the purchase of Russian solutions. Here we are forced to compete with China - they provide large preferential loans for large implementations to large customers. Secondly, co-financing of part of the costs of exhibition activities, marketing abroad. Perhaps, we will give grants or centrally purchase space at international exhibitions of friendly countries so that Russian companies are represented there," - these two additional measures were announced by Maksut Shadayev. According to his estimates, co-financing of marketing costs may come into effect as early as the beginning of 2025.

"Participation in exhibitions and venezuela whatsapp resource marketing activities in general constitute a significant expense item. Similar measures are proposed by both the Russian Export Center (REC) and the Moscow Export Center (MEC). However, much will depend on the mechanism for implementing the measure. For example, how the reporting on co-financing or a grant will be structured. The problem is that contracts in the IT sector are not processed very quickly, so if the reporting is based on the number of contracts concluded, then such a support measure may not work. If it is planned to purchase space at international exhibitions, then the question of the criteria for the exhibitor selection system arises. Therefore, much will depend on how well the Ministry of Digital Development and the business community can work out the details of co-financing."

Olga Minaeva, Director of Government Relations at SearchInform LLC, called co-financing of marketing activities an extremely important area of ​​government support for companies: "The list of popular IT exhibitions is narrow, the Gitex exhibition is the most popular among companies. At the regional level, for example, in Moscow, there is also Gitex Africa. This successful practice needs to be expanded. It is also advisable to review the "quorum" criteria, since there are many important exhibitions in specific areas: artificial intelligence, information security, etc. For such specialized exhibitions, the quorum for the stand should be reduced - this will allow us to specifically work out a larger number of events that are useful for companies. By the way, lists of these events have already been submitted for review, for example, by experts from the RUSSOFT association."

Marketing Director of OOO "Develonica" (Softline Group) Svetlana Gorshkova called any measures to support exports a help and a guarantee of success both for positioning in the domestic market and entering foreign markets: "The popularization of IT solutions in Russia has great potential, so the idea to create conditions and extend them into the future - responds with positive expectations. This will give a new round of healthy competition, because the consumer and customer themselves can make a choice, being informed about the availability of software options and their advantages."