Why align digital marketing strategy with real estate sales strategy?

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If you work in the real estate sector, you should know that if a good digital marketing strategy was previously key to your business, after the pandemic it has become a vital element that determines the success or failure of real estate developments.

Due to the current pandemic situation, many businesses have been forced to migrate to a remote model to offer their products and/or services. However, this online model is not new.

Online sales have several advantages vp technical email lists over physical sales: the first of these is price comparison. The user can compare prices by simply clicking on a new tab and searching elsewhere for the product or service, which is impossible in a physical store.

Will physical businesses gradually move their sales online? This is a common question, as entrepreneurs save on expenses such as renting a location or even a sales force, since there are artificial intelligence tools that often act as salespeople or receptionists.

This is another advantage of online shopping. However, it also has some disadvantages: in a physical store or at an estate agent's office you can feel, smell or taste what you are buying. Another problem is computer insecurity and data theft; little by little, financial institutions have had the need to improve their online shopping products.