What is the origin of Inbound Marketing?
Posted: Mon Jan 20, 2025 10:10 am
Created in 2006 and popularized in 2009 by Hubspot founders Brian Halligan and Dharmesh Shah, Inbound Marketing has streamlined the software product developer and marketer's services for inbound marketing and sales, gaining adoption across the country.
Then, after being implemented in the American company, the strategy became better known worldwide with the launch of the book Inbound Marketing : Get Found Using Google, Social Media, and Blogs .
In one short sentence, Hubspot and its managers arrived at a practical definition of the strategy:
“ Inbound Marketing can be considered any marketing tactic that is based on gaining people’s interest rather than buying it.
In other words, this means that the target audience marketing list of senior homes must come to your company in a natural and engaging way, attracted by the idea of having a partner who truly understands their needs, pains and desires — creating a potentially lasting bond.
Inbound Marketing x Traditional Marketing
While Traditional Marketing runs advertising campaigns full of detours, Inbound Marketing focuses on establishing direct communication with the target audience.
The relationship of mutual exchange and understanding replaces the behavior of a marketing, sales or customer service professional who held power over the product or service offered.
In Inbound Marketing, sales are important, but the entire journey taken by the customer allows them to experience the actions more closely and perceive what may or may not be relevant according to the perspectives they wish to achieve.
Let's look at the main characteristics and differences between Inbound Marketing and Outbound Marketing:
Inbound Marketing
For a fluctuating audience that does not yet know the real reason for their searches, the objective of Inbound is to provide content and solutions capable of guiding and resolving all doubts, leading them to desire greater proximity, after realizing that they found relevance in the content.
Therefore, the main characteristics are always linked to the desire to engage with the target audience and offer a mix of options for them to choose from regardless of the channel visited
Then, after being implemented in the American company, the strategy became better known worldwide with the launch of the book Inbound Marketing : Get Found Using Google, Social Media, and Blogs .
In one short sentence, Hubspot and its managers arrived at a practical definition of the strategy:
“ Inbound Marketing can be considered any marketing tactic that is based on gaining people’s interest rather than buying it.
In other words, this means that the target audience marketing list of senior homes must come to your company in a natural and engaging way, attracted by the idea of having a partner who truly understands their needs, pains and desires — creating a potentially lasting bond.
Inbound Marketing x Traditional Marketing
While Traditional Marketing runs advertising campaigns full of detours, Inbound Marketing focuses on establishing direct communication with the target audience.
The relationship of mutual exchange and understanding replaces the behavior of a marketing, sales or customer service professional who held power over the product or service offered.
In Inbound Marketing, sales are important, but the entire journey taken by the customer allows them to experience the actions more closely and perceive what may or may not be relevant according to the perspectives they wish to achieve.
Let's look at the main characteristics and differences between Inbound Marketing and Outbound Marketing:
Inbound Marketing
For a fluctuating audience that does not yet know the real reason for their searches, the objective of Inbound is to provide content and solutions capable of guiding and resolving all doubts, leading them to desire greater proximity, after realizing that they found relevance in the content.
Therefore, the main characteristics are always linked to the desire to engage with the target audience and offer a mix of options for them to choose from regardless of the channel visited