Example: Car advertising often focuses on benefits such as safety, comfort or style.

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Once the customer's attention is captured, it is important to retain it by presenting the product or service as a solution to the problem. Methods:
Value Reveal: State how your product is better than the competition.
Using stories: Stories of real people create an emotional connection.
Example: Apple successfully keeps users interested by telling them how their products improve their everyday lives.
Desire
At this stage, you need to awaken the desire to purchase the product. Tools:
Demonstrating a benefit. For example, emphasizing time or money savings.
Reviews: Positive reviews build trust.

Action
The task is to encourage the client to take a specific action, be ukraine consumer mobile number list it a purchase, subscription or order. Methods:
Call to action. Phrases like “Buy now!” or “Get a free consultation” motivate you to take the next step.
Simplify the process. The easier it is to make a purchase, the higher the likelihood of conversion.
Example: Amazon uses the “Buy in 1 click” button, which shortens the path from desire to action.
Historical context