To have an efficient strategy that generates results, an essential step is: the marketing plan .
In today's post, we will present a marketing plan template for companies that want to stand out in the online world, where we will guide readers through the main factors for making a successful plan.
Look below!
Marketing plan
A marketing plan is a document that guides the filipina telegram strategic actions that must be taken to achieve a certain marketing objective. This plan can be for the company's brand, product or service.
The marketing mix and the marketing plan
The marketing mix is made up of five fundamental elements for carrying out any of the tasks and actions of a plan. It must be taken into account in each of the stages. It is also known as the 5 P's of marketing, and we list each of them below:
Product
Your product can be a tangible good (products such as household utensils, books, computers, etc.) or intangible (services such as transportation, advertising agencies , telecommunications, among others).
Whatever the nature of your product , it must always solve consumer problems and/or meet their needs. In this sector, benefits such as warranty, free shipping, differentiated packaging or free installation are also offered.
Price
Price is defined by the value that your audience or service has for the consumer. It usually varies during execution, but it is necessary to determine what the value will be at the planning stage.
Generally, a good price is one that covers the investment costs and brings a satisfactory return to the company. It should also be similar to that of other products available on the market, making it competitive.
Square
Place refers to the operational system by which your product reaches the consumer. You can have points of sale in some stores, offer services at home or have a virtual business.