Short video format: popular content

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Finally, you can get inspiration from popular video canada b2b leads formats on social networks. This option requires a little research—you’ll need to look at what other creators have posted—but it can be a great way to capitalize on virality.

You already have content ideas and formats. Now you need to record a short video and make it look the best it can.

There are four key factors in optimizing short video content: hooks, graphic breaks, subtitles, and cover photos.

Short video hook
When your video starts, you only have 3 seconds to engage your audience.

Many video creators make the same mistake when creating video hooks:

Pause when the video starts.
Introduce the video rather than delve into its value.
For Stories, this might be fine, but for Reels and TikTok, you want to get the content directly.

Short video mode interrupted
Graphic interruptions are a way to grab people's attention for longer. Instead of showing the same view throughout your video, you can cut and edit it so it keeps changing.