Mistake #1: Your blog has no purpose
No. “My competition has one” is not a goal. If you don’t have a goal, where are you going to direct your blog? The first step to measuring the results of our blog is to define what results we want. In some cases we need our blog to improve our branding, in other cases, we want our blog to have a more sales-focused objective and be a gateway to conversion. Normally we should define the objectives before launching into creating a blog, but if you haven’t done so, it doesn’t matter. Take a step back and define the objectives of your blog and its KPIs to measure your results. You can have more than one but remember that they must be specific, measurable business mailing lists poland and realistic.
“Define your blog’s goals and KPIs to measure your results. You can have more than one, but remember that they must be specific, measurable and realistic.”
Blog Goal Ideas:
Increase your website traffic
Improve your SEO positioning
Branding
Build customer loyalty
Inform your potential customers
Grow your database
Mistake #2: It is not focused on the needs of your clients or potential clients
You may think that your navel is super interesting, but it won’t help you sell more. It’s a very common mistake to create content only thinking about what we want to tell and without thinking about what our clients or potential clients want to read. Find the balance between both! Find out what the interests of your target audience are and relate it to the topic you want to talk about. It’s easier than you think. Many times we just have to change the focus of our content. For example, we have a new fingerprint access control device